Digital Marketing Manager

Who you are

You have 5+ years of experience in digital marketing, particularly in managing paid campaigns across channels like Search, Social, Display, and CTV. Your background includes working with substantial media budgets, where you've made data-driven decisions to optimize ad spend and lead quality. You possess strong analytical skills, allowing you to translate complex data into actionable insights for stakeholders. Collaboration is key for you, as you will work closely with Product Marketing and Sales teams to define targeted messaging and audience segments. You are passionate about continuous optimization and developing testing roadmaps to enhance campaign performance. You understand the importance of evolving narratives across the full marketing funnel and are adept at leveraging various marketing tools and platforms.

Desirable

Experience with marketing automation tools and CRM systems is a plus. Familiarity with financial technology and the ability to adapt to a fast-evolving industry will set you apart. You are comfortable working in a performance-driven environment and have a track record of driving qualified pipeline and revenue through innovative marketing strategies.

What you'll do

In this role, you will lead the strategy and execution of high-impact paid campaigns that drive qualified pipeline and revenue for Plaid. You will manage and pace multi-million-dollar media budgets, ensuring a strong return on ad spend while maintaining high lead quality. Your responsibilities will include defining targeted messaging and audience segments in collaboration with Product Marketing and Sales. You will continuously optimize campaigns, developing testing roadmaps to improve performance metrics. Additionally, you will analyze campaign data to provide actionable insights to stakeholders across the organization, helping to shape marketing strategies and decisions. You will also stay updated on industry trends and best practices to ensure Plaid remains at the forefront of digital marketing innovation.

What we offer

Plaid offers a dynamic work environment where you can make a significant impact on the financial technology landscape. You will have the opportunity to work with a talented team dedicated to empowering users through innovative financial tools. We provide competitive compensation and benefits, along with opportunities for professional growth and development. Join us in transforming the way people interact with their finances and be part of a mission-driven company that values collaboration and creativity.