B2B Marketing Lead

Who you are

You have a proven track record in B2B marketing, ideally with 5+ years of experience leading marketing teams. You thrive in environments where the business is evolving, and you excel at developing strategies that drive demand generation and revenue growth. Your strong judgment allows you to navigate complex situations and make impactful decisions that align with business goals.

You possess excellent communication skills, enabling you to collaborate effectively with cross-functional teams, including sales and product. You are adept at understanding customer needs and translating them into actionable marketing strategies. Your analytical mindset helps you optimize marketing funnels and track performance metrics to ensure success.

You are passionate about building relationships with galleries, auction houses, and other business partners, understanding the nuances of the art world and how marketing can enhance these connections. You are comfortable with both inbound and outbound marketing tactics, and you have experience developing systematic programs that engage and convert leads.

Desirable

Experience in the art industry or a related field is a plus. Familiarity with digital marketing tools and platforms will help you excel in this role. You are open to learning and adapting to new marketing trends and technologies that can enhance Artsy's B2B marketing efforts.

What you'll do

As the B2B Marketing Lead at Artsy, you will own the marketing strategy for the B2B segment, working closely with the sales and product teams to align efforts and drive growth. You will lead a small, high-leverage marketing team focused on execution excellence, ensuring that all marketing initiatives are effectively implemented and optimized.

You will develop and optimize the full B2B demand generation funnel, from awareness through to closed-won deals. This includes creating and managing inbound programs such as content marketing, SEO, and conversion optimization, as well as designing outbound campaigns that resonate with target audiences.

Partnering with sales leadership, you will define, track, and hit pipeline generation targets, ensuring that marketing efforts translate into measurable results. You will build, instrument, and iterate on lead routing infrastructure and scoring models to enhance lead management processes.

Your role will also involve collaborating with product marketing to evolve customer segmentation, positioning, and messaging based on real customer needs. You will help define how Artsy partners with the art world and how marketing drives durable, long-term growth.

What we offer

At Artsy, you will be part of a dynamic team that values creativity and innovation. We offer a competitive salary and benefits package, along with opportunities for professional growth and development. You will have the chance to make a significant impact on the company's marketing strategy and contribute to its evolution in the art world. Join us in shaping how Artsy engages with its partners and drives success in the B2B space.