
Transforming brands through creativity and technology
WPP plc is a leading British multinational holding company specializing in communications, advertising, public relations, and technology, with over 100,000 employees globally. Headquartered in London, WPP serves a diverse clientele, including major brands like Unilever, Procter & Gamble, and Ford. T...
WPP offers competitive salaries, equity options, generous PTO policies, and flexible remote work arrangements. Employees also benefit from comprehensi...
WPP fosters a culture of creativity and innovation, encouraging collaboration across its various agencies. The company emphasizes a commitment to sust...

WPP • Chicago, Illinois, United States
WPP is seeking a User Researcher to shape the user experience of their GenAI-powered marketing platform. You'll capture insights into user behaviors and needs to influence product direction. This role requires a strong understanding of user research methodologies.
You have a background in user research, ideally with experience in understanding user behaviors and needs. You are skilled at capturing insights that can influence product direction and drive behavioral change. You understand the importance of creating intuitive and efficient platforms that are widely adopted by users. You thrive in collaborative environments and are committed to fostering a culture of creativity and belonging.
In this role, you will contribute to shaping the user experience of WPP's global GenAI-powered marketing platform. You will support the user research practice by capturing insights into user behaviors, needs, pain points, and emerging habits. Your contributions will help ensure that the platform is intuitive and efficient, streamlining project delivery across the enterprise. You will work closely with cross-functional teams to influence product direction and drive behavioral change among users. You will also be involved in analyzing user feedback and translating it into actionable insights for product development.
WPP offers a dynamic work environment where creativity and innovation are at the forefront. You will be part of a global network of talented individuals dedicated to doing extraordinary work. The company is committed to fostering a culture of respect and belonging, providing opportunities for continuous learning and career growth. You will have the chance to work on impactful projects that shape the future of marketing services, leveraging deep AI, data, and technology capabilities.
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