Marketing Content Specialist

Who you are

You are a Marketing Content Specialist with a strong background in creating compelling marketing content that resonates with audiences. You thrive at the intersection of storytelling and performance metrics, ensuring that every piece of content aligns with the brand's core narrative. You have experience in managing content strategies and editorial calendars, bringing them to life through engaging short- and mid-form assets. Your ability to adapt technical and product-focused messages into clear, approachable copy makes you an asset to any marketing team.

You understand the importance of collaboration and work closely with various marketing teams to maintain messaging consistency across campaigns. You are data-informed, using response and engagement metrics to refine your copy and improve engagement over time. Your persuasive writing skills enable you to craft on-brand copy for activations that span the full customer lifecycle, ensuring that every message is impactful and aligned with campaign goals.

Desirable

Experience in a tech-focused environment is a plus, as is familiarity with content management systems and marketing automation tools. You are comfortable working with design teams to bring creative ideas to life and have a knack for social amplification strategies that enhance campaign reach.

What you'll do

In this role, you will own the creation, testing, and performance of marketing content across brand, demand, and lifecycle campaigns. You will be responsible for writing persuasive copy that engages customers and drives business impact. Your role will involve collaborating with cross-functional teams to ensure that all campaign messages are on-brand and aligned with LaunchDarkly’s core story. You will utilize long-form and thought leadership content as resources to create effective campaign assets and nurture sequences.

You will adapt technical messages into clear, approachable copy that appeals to both developers and decision-makers. Your work will involve maintaining brand consistency across all short-form communications and providing copy support for cross-channel assets to power campaigns. You will also analyze engagement data to refine your content strategy and improve overall campaign performance.

What we offer

LaunchDarkly offers a dynamic work environment where creativity and collaboration are encouraged. You will have the opportunity to work remotely, allowing for flexibility in your work-life balance. The company values diversity and inclusion, inviting applicants from all backgrounds to apply. You will be part of a team that is dedicated to driving engagement and business impact through innovative marketing strategies.