Marketing Communications Manager

Who you are

You have over 5 years of experience in marketing communications, ideally within the B2B SaaS or technology sector. Your track record includes successful communication initiatives in Japanese, showcasing your ability to engage effectively with local audiences. You possess a deep understanding of the Japanese communication channels, programs, media landscape, and customer behavior, which allows you to tailor strategies that resonate with your target market.

Your experience with digital marketing channels and content creation tools, such as Figma and Canva, equips you to produce high-quality marketing materials that drive engagement. You are proficient in analytics tools, enabling you to measure the effectiveness of your campaigns and make data-driven decisions. Your project management skills are exceptional, allowing you to oversee multiple initiatives simultaneously while maintaining clear communication with stakeholders.

You are fluent in Japanese at a native copywriting level and possess business-level English skills, which enhances your ability to collaborate with global teams. Your background includes working within global or regional marketing teams, giving you insights into diverse marketing strategies. You have knowledge of low-code automation or the SaaS industry, which further strengthens your capability to contribute to Workato's mission.

You thrive in fast-paced environments and can work autonomously while also being a collaborative team player. Your soft skills and personality traits align with Workato's culture of innovation and ownership, making you a great fit for the team.

Desirable

Experience with marketing automation tools and a strong understanding of SEO best practices would be advantageous. Familiarity with content marketing strategies and the ability to adapt to new technologies quickly will also set you apart.

What you'll do

As the Marketing Communications Manager at Workato, you will be responsible for developing and executing communication strategies that enhance brand awareness and drive customer engagement. You will collaborate closely with cross-functional teams, including product, sales, and customer success, to ensure that messaging aligns with overall business objectives. Your role will involve crafting compelling content for various channels, including digital, social media, and traditional media, to effectively communicate Workato's value proposition.

You will analyze campaign performance using tools like Google Analytics, providing insights that inform future strategies and optimize ongoing initiatives. Your ability to manage projects from conception to execution will be crucial, as you will oversee timelines, budgets, and deliverables to ensure successful outcomes.

In addition to content creation, you will play a key role in shaping the company's narrative and positioning in the market. You will engage with external partners and media to amplify Workato's presence and thought leadership in the industry. Your expertise in the Japanese market will be invaluable as you tailor communications to resonate with local audiences and drive engagement.

What we offer

At Workato, we foster a flexible and trust-oriented culture that empowers you to take full ownership of your role. We believe in balancing productivity with self-care, offering a vibrant work environment and a multitude of benefits to enhance your work-life balance. Join us and be part of a team that is transforming technology complexity into business opportunity, helping organizations unlock new value in a fast-changing world.