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Roku • New York, New York
Roku is seeking a Content Strategy Manager to lead the development of scalable programs and sponsorship packages in the sports domain. You'll leverage your media planning expertise to drive business results for advertisers. This role requires strong presentation skills and a passion for entertainment and sports.
You have a strong background in content strategy and media planning, ideally with experience in the sports and entertainment sectors. Your passion for streaming and understanding of the TV ecosystem allows you to innovate and create compelling content strategies that resonate with audiences. You are comfortable collaborating with cross-functional teams and presenting your ideas to stakeholders, ensuring alignment and buy-in for your initiatives. You thrive in a fast-paced environment and are eager to contribute to a team that values creativity and strategic thinking.
Experience in building sponsorship packages and programs that drive business results is a plus. Familiarity with the latest trends in sports and entertainment will help you stay ahead in this dynamic industry. You are a proactive communicator, able to articulate your vision clearly and effectively to various audiences.
As a Content Strategy Manager at Roku, you will lead the development of innovative content strategies that enhance the sports viewing experience on our platform. You will work closely with the sales team to create compelling pitches that highlight the unique capabilities of Roku’s platform. Your role will involve analyzing market trends and audience insights to inform your strategies, ensuring that they are data-driven and aligned with business objectives. You will also collaborate with content publishers and advertisers to build scalable programs that maximize engagement and monetization opportunities.
Your responsibilities will include presenting your strategies to cross-functional partners and the sales team, ensuring they are equipped with the necessary tools and information to succeed in client pitches. You will be expected to innovate continuously, reimagining how Roku’s platform can elevate the sports experience for viewers and advertisers alike. You will also monitor the performance of your initiatives, making adjustments as needed to optimize results and drive growth.
At Roku, you will be part of a fast-growing public company that values your contributions from day one. We offer a collaborative work environment where your ideas can flourish, and you can make a meaningful impact on millions of TV streamers worldwide. You will have the opportunity to work with a passionate team dedicated to transforming the way people watch TV. We encourage you to apply even if your experience doesn't match every requirement, as we value diverse perspectives and backgrounds.
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