Amazon Web Services , a subsidiary of Amazon.com, is seeking a talented Product Marketing Manager for driving data-driven products in the cloud computing adaption journey with Internet companies, Enterprise, Startups, and Developer communities’ area in China. This is a unique opportunity to play a key role in an exciting, industry-leading technology business.
Product marketing is the critical role of acting as the Voice of the Customer to the company, communicating the product value to the market. The inherent business demand of this position is to drive customer engagement, facilitate marketing program along with the product lifecycle.
The Product Marketing Manager is a not only technical but also strategic position. The position will be a key driver who can drive the data-driven services adoption of internet companies, traditional Enterprise, Startups, Developer communities’ IT environment. It means the position needs to have the ability to communicate with IT professionals, business executives, developers, IT Ops and data scientist/ data engineers.
In addition, the product marketing manager needs deep understanding of cloud computing technologies, particularly database, big data, AI/ML, IoT. Since the pace of innovation of cloud computing is so quick, the person should be willing to catch up with new technologies and use-cases proactively.
Key job responsibilities
- Design and Deploy the AWS Generative AI go-to-market(GTM) strategy into marketing programs to accelerate the service adoption
- Drive and lead new service launch programs to strengthen AWS thought leadership and technology awareness
- Developing marketing tools and campaign assets to attract new prospect and customers to generate product demands and marketing leads
- Build and strengthen the influencers’ community to generate businesses in the Enterprise, Startups, and Developer communities.
- Work closely with AWS service teams, Service Specialist, PR, and other marketing managers to ensure the AWS message is reaching a broad audience via events, seminars, webinars, and other GTM activities.
- Build an effective evangelism content plan to drive awareness, adoption, and usage of the AWS platform.
- Co-work with key persons in the appropriate partners to make new IT trend.
- Travel, as necessary to execute marketing initiatives.
- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation, profiling, and targeting
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