Marcom is the creatively-led global team that oversees Apple’s consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences.
The Channel team within Apple’s Worldwide Marketing Communications group is responsible for developing go-to-market strategies that deliver against both marketing strategies and channel commercial objectives. The team leads the upfront strategy and alignment and provides ongoing cross-functional oversight and coordination of Apple’s marketing efforts in Channel.
Description
The Channel Cross-functional Manager is a key connector across teams both within and outside of Marcom, and will influence and lead many key channel global comms initiatives including New Product Introductions (NPI), always-on comms, and geo-led comms initiatives. This role champions and advocates for channel work, integrates teams across the company, works to evolve our creative approach and processes while ensuring that work is delivered flawlessly in accordance with Apple high standards.
Minimum Qualifications
7+ years of marketing communications experience gained at an advertising, marketing, or design agency, or within an in-house marketing communications team; focused on building brands and driving business results.
Experience developing and executing successful brand strategies across multiple channels (marketing, sales, product development).
Cross-functional work experience with stakeholders at various levels of an organization (such as, but not limited to, Account Directors, Producers, or in-house marketing management roles).
Preferred Qualifications
Direct channel marketing experience or a strong understanding of how marketing strategies translate to different sales channels.
Ability to understand customer behavior throughout the awareness to post-purchase journey, pulling insights from relevant teams and partnerships to enhance the work from a customer point of view.
Highly collaborative, establishes trust, credibility, and influence across multiple teams and stakeholders to get results.
Hands-on experience working with both creative, product merchandising, business and production teams; Retail Brand Marketing field preferred.
Excellent written, verbal, and presentation skills and can communicate effectively with a broad range of collaborators, including leadership.
Experience with global brand and global team collaboration.
Comfortable working in a fast-paced, matrixed organization; and effective working autonomously and under pressure.
Experienced in delivering and representing integrated marketing initiatives that encompass a broad range of marketing/messaging formats and deliverables.
Can balance working in a creatively driven organization with an integrated, analytical, and disciplined approach to marketing.
Proactive, organized, resourceful, efficient, adaptable, and can solve complicated problems with a positive attitude.
Responsibilities
Represent Channel and serve as an integrator for the work, understand the goals of Channel within Marcom and advocate across the company.
Proactively partner with all Marcom teams, product marketing and sales teams to build deep relationships that will educate teams on the channel landscape and significance of channel initiatives as well as ensure ongoing alignment of deliverables from brief to execution.
Define the Channel Roadmap and Strategy. Synthesize inputs and facilitate alignment on briefs, strategies and other Marcom creative deliverables. Be responsible and accountable for developing strategic project plans, inputting to the channel roadmap and prioritizing efforts.
Ensure work is tracked, flawless, and on-time. Provide oversight throughout the creative process to ensure ongoing alignment of deliverables with brief and on-time delivery.
Own day-to-day responsibilities which include status documents, Plan of Records, meeting invites and deliverable trackers to ensure detailed and timely project delivery.
Seek insights and evolve the work. Partner directly with geo and business leads to understand business and operational drivers to better inform creative considerations.
Identify new ways of working and evolve Marcom outputs as the marketing roadmap, channel/partner landscape, and marketing strategies and deliverables evolve.
Eeo Content
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