As a Creative Director in the Brand Innovation Labs team, you will be leading one-of-a-kind campaigns for a wide range of global brands from creative brief to launch. You'll work with a team of art directors, copywriters, designers, strategists, solutions managers, and content producers to create innovative work by coming up with campaign ideas using the Amazon’s canvas (i.e. Alexa, Twitch, IMDb, Prime Video). You'll lead projects and own client relationships, focusing on creating work that benefits the end customer while pushing the creative envelope.
CDs investigate Amazon/3P data to generate insights based on observed customer behavior. And, through a deep understanding of Amazon’s suite of tools and services, they recommend a campaign framework that balances advertiser goals with customers’ expectations of frictionless commerce.
In this role, you will craft high-level creative strategies that solve business needs for CPG, Grocery, Beauty and Softlines brands. You’ll think across Amazon platforms and beyond, manage complex projects, and create tailored content across channels driving the marketing objectives of advertisers. You will effectively communicate with key stakeholders and external media and creative agencies. You will work with senior leadership to create processes and establish best practices that impact the broader department. And finally, you will work towards preserving the team culture of collaboration, teamwork, innovation, inspiration, and foster positive internal and agency relationships.
Key job responsibilities
- Define the creative strategy for multiple advertisers
- Concept, design, and execute innovative ad campaigns and experiences for global brands‑from developing the creative brief to launching the campaign.
- Independently direct campaigns and collaborate with internal teams, clients, and external agency partners
- Direct creative disciplines outside your area of functional expertise and provide feedback in all stages of the creative development process
- Partner with and/or lead art directors, copywriters, designers, program managers, developers, and content producers to create customer-focused solutions that deliver on advertiser objectives
- Deliver high-quality copy for campaigns across different Amazon touch-points
- Provide in-depth understanding of copywriting for all formats—digital, print, out-of-home, video and audio scripts, and more
- Synthesize strategic research and/or data to develop campaign ideas
- Lead the creation of presentations; present ideas and concepts to clients, agencies, and internally
- Make creative trade-off decisions between teams, clients, and end-customer needs
- Measure and evaluate current processes within the department and improve them through documentation
- Mentor and inspire other creatives
- You know, the usual stuff
A day in the life
- Partnering with IMDb to create a reality content series for a chips brand
- Designing a trivia experience for a brand using Prime Video titles
- Create an AR experience to highlight the benefits of different beverage products
- Reviewing and improving campaign ideas and presentation decks
- Working through creative messaging feedback with Legal and PR
- Presenting a campaign to brand clients and their partner media agency
- Reviewing video edits for an influencer product launch campaign
- Writing documentation to improve creative processes
About the team
The Brand Innovation Labs team is the internal group within Amazon that creates one-of-a-kind campaigns and activations for global advertisers, like P&G, PepsiCo, L'Oreal, Mars, Coca-Cola, Nestlé and Unilever. Using all of the different platforms within the Amazon canvas (Custom landing pages on Amazon.com, Alexa, Twitch, Prime Video, etc.), we create campaigns that reach millions of Amazon customers across our digital channels and out in the real-world. The Endemic pod specifically deals with brands that sell directly on Amazon – drinks, condiments, chips, soup, pet food, etc. If it arrives in a bag or a box, that's a brand you could work on.- 8+ years of driving compelling creative strategy and execution at an agency or in-house creative team experience
- Bachelor's degree- Knowledge of InDesign, Photoshop, Illustrator, Keynote
- Experience developing cross-functional relationships with product, consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions
- Experience leading creative development of innovative creative from concept to delivery
- Experience managing creative (internal team of designers, copywriters, external agencies and freelancers)
- Experience presenting creative concepts effectively to senior executives
- Experience managing multiple projects and meeting aggressive deadlines
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit
https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $127,100/year in our lowest geographic market up to $210,300/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit
https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
