Associate Director, Paid Media (Remote US)

Who you are

You have 5+ years of experience in performance marketing, particularly in the SaaS and tech sectors — you've successfully driven customer acquisition through innovative paid media strategies and understand the nuances of B2B marketing. Your analytical mindset allows you to interpret data effectively, enabling you to make informed decisions that enhance campaign performance.

You are well-versed in various digital marketing channels, including Google Ads and SEO — your expertise in these areas has helped previous clients achieve significant growth in their SQLs. You thrive in environments that require strategic thinking and creativity, and you are passionate about developing compelling content that resonates with target audiences.

Your leadership skills are evident as you guide teams towards achieving marketing goals — you understand the importance of collaboration and communication in ensuring that everyone is aligned and working towards common objectives. You are committed to fostering a culture of growth and inclusivity within your team, encouraging diverse perspectives and innovative ideas.

You have a strong understanding of analytics tools such as Google Analytics — you leverage these tools to track performance metrics and optimize campaigns based on data-driven insights. Your storytelling ability allows you to present complex data in a way that is accessible and actionable for stakeholders.

Desirable

Experience with performance creative and design is a plus — you appreciate the role that compelling visuals play in enhancing marketing campaigns. Familiarity with revenue operations will also be beneficial as you work closely with cross-functional teams to align marketing efforts with overall business objectives.

What you'll do

As the Associate Director of Paid Media, you will be responsible for setting the strategic direction for all paid media campaigns — you will define goals and KPIs for each client engagement, ensuring that your team delivers results that exceed expectations. You will oversee the execution of campaigns across various platforms, optimizing them for maximum impact and ROI.

You will collaborate with other departments, including SEO and content marketing, to create integrated marketing strategies that drive customer engagement and conversion — your ability to connect the dots between different marketing channels will be crucial in achieving success.

You will mentor and develop your team, providing guidance and support as they navigate the complexities of performance marketing — you will foster an environment where creativity and innovation are encouraged, helping your team members grow in their roles.

Regularly analyzing campaign performance will be a key part of your role — you will use insights gained from data analysis to refine strategies and improve future campaigns. Your ability to communicate these insights to clients will help build trust and demonstrate the value of Directive's services.

What we offer

At Directive Consulting, we prioritize a people-first culture — we believe that a diverse and inclusive environment leads to better outcomes for our clients and our team. You will have the opportunity to work with a talented group of professionals who are passionate about performance marketing and dedicated to achieving results.

We offer competitive compensation and benefits, including flexible working arrangements — you will have the freedom to work remotely while still being part of a collaborative and supportive team. Our commitment to professional development means you will have access to resources and training that will help you advance your career.

Join us at Directive Consulting and be part of a team that values creativity, strategy, and results — together, we will help our clients achieve their marketing goals and drive growth in the B2B tech and SaaS landscape.