Empowering businesses with seamless operations solutions
Justworks is a leading business operations platform headquartered in Fulton Ferry District, NY, specializing in human resources, payroll, and employee management solutions. With over 1000 employees and $159.9 million in funding, Justworks serves small and medium-sized enterprises (SMEs) and is recog...
Justworks offers paid parental leave, work-from-home opportunities, and extensive medical, dental, and vision insurance. Employees also enjoy premium ...
Justworks fosters a culture focused on supporting SMEs with essential business tools while promoting employee wellness and growth through various deve...
Justworks • New York, New York
Justworks is seeking a Demand Generation Strategist to lead integrated campaigns that drive new demand and bookings. You'll be responsible for campaign execution and performance measurement. This role requires a strategic mindset and experience in marketing.
You have a strong background in demand generation and marketing strategy, with a proven track record of executing successful campaigns that drive business growth. You thrive in collaborative environments and enjoy working with cross-functional teams to achieve shared goals. Your analytical skills allow you to measure campaign performance effectively and make data-driven decisions. You are adaptable and open to learning, always looking for ways to improve processes and outcomes. You understand the importance of a customer-centric approach and are passionate about creating meaningful experiences for potential clients. You are comfortable navigating the startup landscape and are excited about the opportunity to contribute to a growing company.
As the Demand Generation Strategist, you will own the end-to-end execution of integrated marketing campaigns. This includes developing campaign strategies, coordinating with various teams, and ensuring that all elements of the campaign are aligned and executed on time. You will be responsible for synthesizing strategies into cohesive multi-channel journeys that resonate with target audiences. Measuring performance against funnel targets will be a key part of your role, as you will champion a test-and-learn approach to continuously optimize campaigns. You will collaborate closely with Revenue partners to drive pipeline and bookings, ensuring that all marketing efforts are aligned with business objectives. Your role will also involve staying up-to-date with industry trends and best practices to inform your strategies and tactics.
At Justworks, you will enjoy a welcoming and casual work environment with great benefits and wellness program offerings. We value our employees and are committed to fostering a supportive and inclusive culture. You will have the opportunity to interact with and learn from leaders in the startup community, contributing to your professional growth. Our company retreats and team-building activities are designed to strengthen our community and enhance collaboration. We believe in the importance of work-life balance and offer flexible working arrangements to support our employees' needs.
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