Senior Director of Marketing, Web & Product Led Growth (PLG)

Who you are

You have extensive experience in marketing leadership, particularly in web strategy and product-led growth. Your background includes developing and executing marketing strategies that drive user acquisition and engagement. You understand the nuances of how web platforms can facilitate product discovery and customer trials, ensuring that potential users have a seamless experience from the first interaction. You are adept at analyzing market trends and user behavior to inform your strategies, and you have a proven track record of turning insights into actionable plans that yield measurable results.

You possess strong leadership skills, having managed teams and collaborated cross-functionally to achieve marketing objectives. Your ability to communicate effectively with both technical and non-technical stakeholders allows you to bridge gaps and foster collaboration. You are results-oriented, with a focus on metrics that matter, and you thrive in environments where you can influence product direction through marketing initiatives.

Desirable

Experience in the tech industry, particularly with developer-first platforms, is a plus. Familiarity with AI and search technologies will enhance your ability to connect with Elastic's mission and product offerings. You are comfortable working in a fast-paced environment and can adapt your strategies based on evolving market conditions and user feedback.

What you'll do

In this role, you will be responsible for shaping and executing Elastic's web strategy, ensuring that the platform is discoverable and user-friendly. You will lead initiatives that drive product-led demand, focusing on how users interact with Elastic's offerings from their first visit to trial sign-up. Your efforts will be critical in converting web traffic into new customers, and you will work closely with product teams to align marketing strategies with product development.

You will analyze user data and market trends to refine your strategies continuously, ensuring that Elastic remains competitive and relevant in the market. Collaborating with cross-functional teams, you will develop campaigns that resonate with target audiences and drive engagement. Your leadership will guide the marketing team in executing these strategies effectively, fostering a culture of innovation and accountability.

What we offer

Elastic provides a dynamic work environment where you can make a significant impact on the company's growth trajectory. You will have the opportunity to work with a talented team dedicated to pushing the boundaries of search and AI technologies. The company values collaboration and encourages you to bring your unique perspective to the table. Elastic also offers competitive compensation and benefits, supporting your professional development and work-life balance.