Senior Marketing Executive - Groceries

About the team
Careem Market is our fast-growing grocery and quick commerce vertical within the Careem Super App. We’re on a mission to make everyday shopping simpler and more delightful for customers in the region. The local marketing team in Riyadh plays a critical role in driving growth, increasing brand awareness, and deepening engagement in this competitive and fast-paced market.

About the role
We are looking for a Senior Marketing Executive to join our Careem Market team in Riyadh. You will be responsible for bringing our brand to life locally — balancing brand storytelling with performance marketing to grow the grocery and convenience business. This is a high-impact, execution-focused role for someone who is deeply passionate about Riyadh’s consumer landscape and enjoys turning insights into action.

What you'll do

• Support the development and execution of marketing plans that balance brand-building with performance-driven initiatives to grow Careem Market in Riyadh.

• Run high-impact marketing campaigns to acquire new customers, retain existing ones, and drive cross-sell between Careem services.

• Own the execution of marketing campaigns end-to-end — from insight gathering and ideation to briefing, launch, and performance tracking.

• Collaborate with FMCG brand partners to create compelling co-marketing campaigns that drive orders and enhance brand credibility.

• Drive local brand awareness by supporting on-ground activations, events, and sponsorships tailored to Riyadh’s consumer landscape.

• Enhance the in-app experience and CRM performance by localizing content and targeting customer segments with personalized offers and messages.

• Work cross-functionally with commercial, product, operations, finance, and central marketing teams to ensure aligned execution.

• Monitor market trends and competitor moves to identify new opportunities and keep Careem Market top-of-mind in Riyadh.

What you'll need

• 3–6 years of relevant marketing experience, ideally in consumer tech, quick commerce, grocery delivery, food delivery, or e-commerce.

• Strong experience running 360° campaigns — digital, CRM, and on-ground — with a keen eye on performance and brand impact.

• Solid understanding of marketing funnels, customer behavior, and targeting tactics.

• Fluency in Arabic and English is essential.

• Comfortable with data, insights, and performance metrics — able to translate numbers into strategy.

• Collaborative team player with great communication skills and stakeholder management.

• Passionate about the Riyadh market with a pulse on local culture and trends.

• Highly organized, proactive, and execution-oriented with a growth mindset.

What we’ll provide you

We offer colleagues the opportunity to drive impact in the region while they learn and grow. As a full time Careem colleague, you will be able to:

• Work and learn from great minds by joining a community of inspiring colleagues.
• Put your passion to work in a purposeful organisation dedicated to creating impact in a region with a lot of untapped potential.
• Explore new opportunities to learn and grow every day.
• Work 4 days a week in office & 1 day from home, and remotely from any country in the world for 30 days a year with unlimited vacation days per year. (If you are in an individual contributor role in tech, you will have 2 office days a week and 3 to work from home.)
• Access to healthcare benefits and fitness reimbursements for health activities including gym, health club, and training classes.