The friendly ride-sharing alternative to Uber
Lyft, headquartered in San Francisco, CA, is a leading ride-sharing company focused on improving transportation experiences in the U.S. and Canada. With over 100 million rides completed and $4.9 billion raised in funding, Lyft aims to provide a more reliable and environmentally friendly alternative ...
Lyft offers a comprehensive benefits package including unlimited paid time off for salaried employees, 15 days PTO for hourly team members, and 18 wee...
Lyft fosters a culture focused on reliability and friendliness, positioning itself as a greener alternative to Uber. The company emphasizes local oper...
Lyft • Toronto, Canada
Lyft is seeking a Marketing Operations & Strategy Manager to optimize marketing efforts and align them with business goals. You'll manage technology stacks, oversee budget management, and analyze campaign performance data. This role requires experience in marketing operations and strategy.
You have a strong background in marketing operations, with at least 5 years of experience in managing marketing strategies and processes. Your expertise includes evaluating and implementing marketing technology stacks, ensuring that your team can effectively utilize tools like CRM and marketing automation platforms. You are skilled in data analysis and reporting, capable of generating insights that drive marketing performance improvements. Your experience in budget management allows you to track financial performance against forecasts, providing valuable reports to stakeholders. You thrive in collaborative environments, working closely with cross-functional teams to streamline processes and enhance productivity.
Experience with campaign execution and quarterly reporting is a plus, as is familiarity with tools that enhance marketing efficiency. A background in strategic planning and process optimization will help you excel in this role.
As the Marketing Operations & Strategy Manager at Lyft, you will be responsible for developing and implementing marketing strategies that align with business objectives. You will lead the annual planning process and oversee the execution of marketing campaigns, ensuring they are efficient and data-driven. Your role will involve managing the marketing budget, tracking expenditures, and providing financial reports to the management team. You will collaborate with the analytics team to analyze campaign performance data, generating insights that inform future marketing efforts. Additionally, you will design and refine marketing processes to improve cross-team collaboration and overall productivity.
Lyft fosters a work environment where all team members belong and have the opportunity to thrive. You will be part of a dynamic team that values collaboration and innovation. We encourage you to apply even if your experience doesn't match every requirement. Lyft offers competitive compensation and benefits, along with opportunities for professional growth and development within the company.
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