Head of Product Marketing - Americas (US & LATAM)

Who you are

You have extensive experience in product marketing, particularly within the crypto or fintech sectors, and a proven track record of developing successful go-to-market strategies. Your understanding of the US and LATAM markets allows you to tailor marketing efforts that resonate with diverse audiences. You possess strong leadership skills, enabling you to guide teams effectively while fostering a collaborative environment. You are data-driven, using analytics to inform your marketing decisions and strategies. Your communication skills are exceptional, allowing you to articulate complex concepts clearly to both technical and non-technical stakeholders. You are passionate about the crypto industry and are excited about the potential of decentralized technologies to reshape the future.

Desirable

Experience in community-led marketing initiatives is a plus, as is familiarity with both centralized finance (CeFi) and decentralized finance (DeFi) products. A background in digital marketing tools and platforms will enhance your ability to execute campaigns effectively.

What you'll do

In this role, you will lead the product marketing efforts for OKX across North and South America, shaping the narrative and value proposition for our trading products. You will collaborate closely with product management and engineering teams to ensure that our offerings meet market needs and user expectations. Your responsibilities will include developing comprehensive marketing strategies that drive user acquisition and engagement, as well as overseeing the execution of marketing campaigns across various channels. You will analyze market trends and user feedback to continuously refine our marketing approach and ensure alignment with business objectives. Additionally, you will represent OKX at industry events and conferences, enhancing our brand presence and building relationships with key stakeholders in the crypto community.

What we offer

At OKX, you will be part of a dynamic team that is at the forefront of the crypto revolution. We offer a competitive salary and benefits package, along with opportunities for professional growth and development. Our culture is built on shared values that prioritize collaboration, integrity, and results. You will have the chance to make a significant impact on the future of finance while working in a supportive and innovative environment. Join us in shaping the future of crypto and empowering individuals to access the decentralized economy.