Account-Based Marketing Manager

Who you are

You have a proven track record in account-based marketing, ideally with 5+ years of experience in B2B environments. You understand the nuances of customer engagement and have a knack for developing strategies that resonate with target accounts. Your ability to collaborate with cross-functional teams is essential, as you will work closely with sales, product, and creative teams to ensure alignment in messaging and execution.

You are data-driven and have experience using analytics to inform your marketing strategies. You are comfortable with tools that help track campaign performance and customer interactions, allowing you to make informed decisions that drive results. Your communication skills are top-notch, enabling you to articulate complex ideas clearly and persuasively to various stakeholders.

You thrive in a collaborative environment and are eager to share your insights and learn from others. You are adaptable and open to feedback, always looking for ways to improve your strategies and processes. You understand the importance of building relationships and are skilled at nurturing connections with both internal teams and external partners.

Desirable

Experience with marketing automation tools and CRM systems is a plus, as is familiarity with digital marketing channels. If you have a background in technology or SaaS marketing, that would be advantageous. You are passionate about creating meaningful customer experiences and are excited about the opportunity to contribute to a company that values innovation and teamwork.

What you'll do

In this role, you will be responsible for developing and executing account-based marketing campaigns that drive engagement and conversion among key accounts. You will work closely with the sales team to identify target accounts and tailor marketing strategies that align with their needs and pain points. Your role will involve creating compelling content and messaging that resonates with decision-makers and influencers within those accounts.

You will analyze campaign performance metrics to assess the effectiveness of your strategies and make data-driven adjustments as needed. Collaborating with the creative team, you will ensure that all marketing materials reflect the brand's voice and effectively communicate the value proposition to potential customers.

You will also participate in regular meetings with sales and product teams to share insights and align on upcoming initiatives. Your ability to foster collaboration and maintain open lines of communication will be crucial to the success of your campaigns. Additionally, you will stay informed about industry trends and competitor activities to ensure that your strategies remain relevant and impactful.

What we offer

At Braze, we believe in creating a supportive and inclusive work environment. We offer competitive compensation and benefits, including opportunities for professional development and growth. You will be part of a dynamic team that values creativity and innovation, and you will have the chance to make a real impact on our marketing efforts. We encourage you to apply even if your experience doesn't match every requirement — we value diverse perspectives and are excited to meet candidates who are passionate about marketing and customer engagement.