Brand Narrative Lead

Who you are

You have a strong background in brand marketing, with experience in developing and executing brand narratives that engage audiences and drive brand loyalty. You understand the nuances of storytelling and can adapt narratives to various platforms and audiences, ensuring consistency and alignment with brand values. You thrive in collaborative environments, working closely with cross-functional teams to translate strategic goals into compelling narratives that resonate with creators and fans alike.

You possess excellent communication skills, both written and verbal, allowing you to articulate brand strategies effectively to diverse stakeholders. Your ability to analyze market trends and audience insights enables you to craft narratives that are not only engaging but also data-driven. You are comfortable working in a fast-paced environment and can manage multiple projects simultaneously while maintaining a keen eye for detail.

Desirable

Experience in the creator economy or with platforms that support creators is a plus. Familiarity with digital marketing strategies and tools will enhance your ability to reach and engage target audiences effectively. A passion for creativity and innovation in brand storytelling will set you apart in this role.

What you'll do

As the Brand Narrative Lead at Patreon, you will be responsible for developing and refining the brand narrative that supports Patreon's mission to fund the creative class. You will work closely with the Brand Director to ensure that the narrative aligns with the overall brand strategy and can be adapted for various marketing initiatives. Your role will involve collaborating with teams across marketing, product, and communications to create cohesive messaging that resonates with both creators and fans.

You will lead brainstorming sessions and workshops to generate innovative ideas for brand campaigns and initiatives. Your insights will guide the development of marketing materials, ensuring that all content reflects Patreon's unique voice and energy. You will also analyze the effectiveness of brand campaigns, using data to inform future strategies and adjustments.

In this role, you will have the opportunity to shape how Patreon communicates its value to creators and fans, making a significant impact on the brand's presence in the creator economy. You will be instrumental in fostering a strong community around the brand, helping creators connect with their audiences in meaningful ways.

What we offer

Patreon offers a dynamic work environment where creativity and collaboration are encouraged. You will be part of a passionate team dedicated to supporting creators and building a platform that empowers them. We provide competitive compensation and benefits, along with opportunities for professional growth and development. Our hybrid work model allows for flexibility, enabling you to balance your professional and personal life effectively. Join us in our mission to fund the creative class and make a difference in the lives of creators around the world.