** This is a 12-months fixed-term contract **
Amazon in Belgium is seeking a self-motivated and creative individual to support with Consumer communications. This role will be reporting to the Head of Communications for Belgium, and lead proactive campaigns across Amazon.com.be product categories, for our deal events like Prime Day and Black Friday, as well as the holiday season. The individual will also support future product and feature launches. The successful candidate should have demonstrated expertise in media relations, social media and influencer relations, leadership experience, as well as an entrepreneurial and goal-oriented approach. They should also have experience in corporate reputation, as well as crisis and issues management in order to collaborate effectively with team members handling these topics. They should be a strategic thinker and enjoy working in a fast-paced, start-up culture.
The role can be based in Luxembourg or Brussels.
Key job responsibilities
• Oversee and manage all strategic PR plans for core retail areas covering, consumer campaigns, news generation and product placement including categories such as: Brands of Belgium.
• Manage our key retail events building cross category campaigns
• Support strategic launches around new shopping innovations
• Successfully manage complex, fast-moving and unexpected communications challenges
• Act as a business partner to Amazon retail category leadership teams across key areas
• Write strategic plans, messaging and press releases; pitch and secure top media, including print, broadcast and online outlets
• Build excellent relationships with key media
• Collaborate with internal stakeholder teams to drive successful program launches
• Deliver strategic communications counsel to internal executives on both short and long term challenges and opportunities
• Effectively represent Amazon as spokesperson
• Manage reactive media inquiries
• Work closely with the International Stores & Corporate Communications teams
About the team
The Belgium Store and Corporate Communications team consists of one Head of Comms, and one Social Media/Influencer Manager. The team also collaborates with external agency partners to manage social media, influencers and the press office. The Comms team, which works across Store and Corporate topics supports the Belgian store through proactive campaigns, reactive media inquiries, and strategic partnerships with various internal teams including Workplace PR, Issues & Policy PR, Sustainability PR, Internal Comms, Store Comms, and Social Media. Their vision is to raise brand awareness and build Amazon's reputation as a force for good in Belgium, making customers feel positive about shopping on amazon.com.be. - Experience in professional communications or public relations
- Excellent written and oral communications skills
- Expertise in consumer and retail PR initiatives
- Bachelor degree
- Fluency in Flemish- Consumer PR expert - a demonstrated feel for what works for a brand and a strong contact book with Belgian lifestyle and consumer media
- Strategic and creative - ensures that PR activity delivers against business objectives and articulates key messages while being fun and thinking big
- Tactically aware - knowledgeable about what’s going on in the media and on the site and able to marry the two at short notice for maximum PR benefit
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