The friendly ride-sharing alternative to Uber
Lyft, headquartered in San Francisco, CA, is a leading ride-sharing company focused on improving transportation experiences in the U.S. and Canada. With over 100 million rides completed and $4.9 billion raised in funding, Lyft aims to provide a more reliable and environmentally friendly alternative ...
Lyft offers a comprehensive benefits package including unlimited paid time off for salaried employees, 15 days PTO for hourly team members, and 18 wee...
Lyft fosters a culture focused on reliability and friendliness, positioning itself as a greener alternative to Uber. The company emphasizes local oper...
Lyft • Toronto, Canada
Lyft is seeking a Paid Media Marketing Intern (MBA) to join their Paid Media Marketing team. You'll leverage analytical insights to optimize multi-million dollar budgets and collaborate cross-functionally to enhance campaign performance. This role requires strong analytical skills and a background in marketing.
You are an analytically minded MBA student eager to dive into the world of paid media marketing. You possess a strong foundation in data analysis and are comfortable working with campaign performance metrics. Your ability to translate complex data into actionable insights will be key in driving optimization and results. You thrive in collaborative environments and are excited to work cross-functionally with various teams, including media, brand, measurement, and strategy. You have a keen interest in understanding how marketing strategies impact business objectives and are ready to contribute to real campaigns at scale.
Experience with Google Analytics and SQL is a plus, as these tools will help you analyze campaign performance effectively. Familiarity with digital marketing concepts and a passion for storytelling through data will set you apart.
As a Paid Media Marketing Intern at Lyft, you will play a critical role in optimizing multi-million dollar budgets across media buys. Your responsibilities will include leveraging analytical insights to identify opportunities for optimization and reporting on key performance indicators (KPIs). You will collaborate with external agencies to develop and execute campaigns that align with business objectives. Balancing proven tactics with a test-and-learn approach, you will support market-specific agendas to quantify brand spend efficiency and measure the impact on downloads and ride bookings. Additionally, you will drive the integration of paid media performance, research, and audience insights into campaign development, enhancing targeting and personalization efforts.
Lyft offers a dynamic work environment where you can grow and thrive. As an intern, you will gain hands-on experience with real campaign data and have the opportunity to sharpen your analytical skills. You will work alongside experienced professionals who are passionate about marketing and data-driven decision-making. This internship is a unique opportunity to contribute to Lyft's mission while developing your career in marketing. We encourage you to apply even if your experience doesn't match every requirement, as we value diverse perspectives and backgrounds.
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