Organic Social Lead

About The Role

We are seeking a passionate and resourceful Organic Social Lead to own and elevate Opendoor's presence across all social media platforms. As our dedicated organic social expert, you will be a one-person creative engine responsible for the entire content lifecycle—from initial concept to final post. This is a foundational role with the opportunity to define our voice, build our community, and create content that turns followers into fans and fans into customers.

You are a true creator at heart—a storyteller who can script, shoot, and edit compelling content independently. You live and breathe social trends and understand how to translate a powerful brand mission into platform-native content that stops the scroll. This role sits within the Growth organization and is perfect for a self-starter who thrives on autonomy and is excited to make a measurable impact.

What You’ll Do

• Develop & Execute Strategy: Define and execute a comprehensive organic social media strategy for platforms like Instagram, TikTok, LinkedIn, Facebook, and YouTube, aligning with our brand narrative and business goals.

• End-to-End Content Creation: Act as a self-contained creator: concepting, scripting, shooting, editing, and publishing a high volume of compelling content. This includes short-form video (Reels, TikToks), static graphics, carousels, and engaging stories.

• Own the Calendar: Manage the day-to-day social media content calendar, ensuring a consistent and engaging cadence of high-quality content.

• Community Engagement: Act as the voice of Opendoor, actively engaging with our community by responding to comments, messages, and mentions in a timely and on-brand manner.

• Analyze & Optimize: Track, analyze, and report on key social media metrics (engagement, reach, follower growth, traffic) to inform and optimize your content strategy.

• Trend Spotting: Stay on the cutting edge of social media trends, platform updates, and emerging technologies to ensure Opendoor’s content is fresh, relevant, and innovative.

• Collaborate Cross-Functionally: Partner closely with the Brand, Content, and broader Growth marketing teams to create cohesive campaigns and amplify key company messages.

• Manage external resources as needed: On larger projects, help brief and manage external creative resources.

What You'll Need

• 4+ years of hands-on experience managing and growing organic social media channels for a consumer brand.

• A portfolio that showcases your ability to create high-performing social content from scratch, with a strong emphasis on short-form video.

• Proven expertise as a solo creator, comfortable with every stage of production and requiring minimal oversight.

• Proficiency with mobile-first video editing tools (e.g., CapCut, in-app platform editors) and basic graphic design tools (e.g., Canva, Figma).

• Exceptional social-first copywriting skills, with the ability to craft compelling hooks and captions that capture attention and drive engagement.

• A true self-starter attitude, with the ability to work quickly and adapt in a fast-paced, evolving environment. You have a clear bar for when to ship a scrappy v1 versus a more polished piece of work.

• Strong understanding of social media analytics and the ability to translate data into actionable insights.

• Fluency with AI-assisted ideation and production tools to enhance creativity and efficiency. Familiarity with building reusable prompts or component kits is a huge plus.

• A demonstrated ability to operate in fast cycles, turning around concepts in 24-48 hours and iterating multiple times a week based on performance.

Why Opendoor

At Opendoor our mission is to tilt the world in favor of homeowners and those who aim to become one. Homeownership matters. It's how people build wealth, stability, and community. It's how families put down roots, how neighborhoods strengthen, how the future gets built. We're building the modern system of homeownership giving people the freedom to buy and sell on their own terms. We’ve built an end-to-end online experience that has already helped thousands of people and we’re just getting started.

Compensation

The base pay range for this position is $95,200 - $130,900 annually, plus RSUs and bonuses. Pay within this range varies by work location and may also depend on your qualifications, job-related knowledge, skills, and experience. We also offer a comprehensive package of benefits including unlimited PTO, medical/dental/vision insurance, life insurance, and 401(k) to eligible employees.