Marcom is the creatively-led global team that oversees Apple’s consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences.
The Partner Communications team amplifies Apple's brand and drives customer engagement through strategic marketing initiatives with our partners. We collaborate with some of the world's leading companies to create innovative campaigns and experiences that reach customers in new and impactful ways, ultimately contributing to Apple's overall marketing success.
Description
The Partner Communication Manager, Business is responsible for driving marketing and communication solutions with our key B2B partners and leading the development of innovative marketing strategies and best-in-class communications that feature Apple products or services. Apple is building key relationships with partners and large systems integrators that will drive the projected growth for B2B. We need an individual to work closely with these partners to launch Apple-led campaigns and overall B2B strategies to shape their ongoing communications.
This position will report into the Head of Channel Partner Communications for Europe and will be based in London. Regular travel to visit partners across Western Europe will be required.
Minimum Qualifications
10+ years of marketing communications experience in international account management and/or strategy at an advertising agency or in-house marketing communications for a global brand, focused on building brands and driving business results.
Fluency & strong communication skills in both Germany and English are required
Experience working within a recognised creative/design-driven organisation
Demonstrated depth of experience with integrated communications and account/client relationship management
Able to work autonomously, as well as within a wider team
A strong communicator with strong presentation, email, and phone abilities
Experience across a breadth of marketing activity which may include; creative and film production, print, radio and digital marketing
Experience across customer experience both online and in-store
Preferred Qualifications
Extensive brand/marketing communications experience ideally from leading consumer electronics, information technology, telecoms manufacturers, or affiliate marketing agencies
Experience working with and influencing at the C-suite level
Enterprise, business or small business sector experience
Passion and eagerness to drive thoughtful strategy, build innovative communication plans, and develop great creative and integrated campaigns.
Proven ability to thrive in cross-functional teams, build strong relationships, and confidently influence stakeholders across a matrixed organization to drive results.
Responsibilities
Drive innovative B2B partner strategies and impactful creative work for Apple products and services
Managing senior relationships (up to C-suite) to drive world-class marketing and communications solutions in a very dynamic and fast moving environment.
Partnering with the rest of the Channel Marcom Group to implement WW campaigns and develop surrounding programs to help drive awareness, consideration and sales.
Working closely with the WE Sales organization to understand the business dynamics, which may influence our marketing communication's strategies and execution.
Develop impactful creative work through a deep understanding of the Apple brand, our partner’s brands, commercial priorities, market trends and challenges.
Collaborate with global teams to understand macro and communications trends for Apple products and services.
Eeo Content
At Apple, we’re not all the same. And that’s our greatest strength. We draw on the differences in who we are, what we’ve experienced and how we think. Because to create products that serve everyone, we believe in including everyone. Therefore, we are committed to treating all applicants fairly and equally. As a registered Disability Confident employer, we will work with applicants to make any reasonable accommodations. Apple will consider for employment all qualified applicants with criminal backgrounds in a manner consistent with applicable law. Learn more
