Senior Data Analyst, Marketing

Who you are

You have 5+ years of experience as a data analyst, particularly in marketing, where you've developed a strong understanding of customer behaviors and preferences. Your expertise in SQL and data visualization tools allows you to create insightful reports that drive marketing strategies. You are comfortable collaborating with cross-functional teams and have a knack for translating complex data into actionable insights for stakeholders. You thrive in a data-driven environment and are passionate about optimizing marketing investments through robust experimentation and analysis.

Desirable

Experience with Google Analytics and Google Tag Manager is a plus, as is familiarity with A/B testing methodologies. You have a strong analytical mindset and are adept at using data to inform decision-making processes. Your ability to create custom audiences and optimize SEM bidding strategies will enhance the effectiveness of marketing campaigns. You are committed to fostering a customer-centric approach within the organization and enjoy sharing insights with leadership to improve customer engagement.

What you'll do

In this role, you will own the business relationship with stakeholders on the Marketing team, guiding investment decisions based on data-driven insights. You will develop a holistic view of marketing channel efficiency, utilizing optimal sales attribution logic and conducting robust experimentation to test marketing strategies. Your work will involve optimizing SEM bidding to maximize ROI, identifying valuable new bidding signals, and understanding interactions with inventory and pricing. You will create custom audiences to enhance the relevance of marketing touchpoints across CRM, SEM, and social media platforms. Additionally, you will share insights into customer behaviors and experiences with the leadership team, driving a customer-centric mindset throughout the organization.

What we offer

SeatGeek offers a collaborative environment where you can learn from a team of high-performing analysts, data scientists, and engineers. We value diversity and encourage you to apply even if your experience doesn't match every requirement. As a remote-first company, we provide flexibility in your work environment while ensuring you have the tools and resources needed to succeed. Join us in transforming the ticketing industry and making live events more accessible for everyone.