Demand Generation Manager

YOUR IMPACT:

We are seeking a proactive and energetic Demand Generation Manager to support the development of multi-channel campaigns that drive engagement, lead generation, and revenue growth. The ideal candidate has experience with B2B marketing across channels and exposure to account-based marketing strategies.

Reporting into the Senior Manager of Demand Generation, you will be responsible for:

• Drive the creation of lead generation campaigns that generate marketing qualified leads, new sales opportunities, and increased Mirakl awareness
• Develop integrated email nurture campaigns working closely with the Senior Marketing Specialist to ensure alignment across digital channels 
• Demand generation program development and execution, including email nurture campaigns, webinars, and 3rd party programs. 
• End-to-end development and execution of Mirakl-hosted webinars
• Collaborate closely with the sales team ensuring that demand generation strategies are effectively supporting pipeline development.
• Responsible for campaign setup and operations including: Hubspot, Salesforce, & 6Sense
• Support launch and distribution of new content marketing assets, press releases, and customer announcements
• Closely track and analyze the effectiveness of marketing campaigns and programs
• Manage vendor relationships

Requirements:

• Bachelor’s Degree in marketing, communications, or related field
• 4+ years of relevant work experience in programs, preferably in a high tech environment
• Proven success in programs and project management
• Ability to work in a fast-paced environment with multiple stakeholders
• Demonstrated ability to organize, prioritize, and multitask under tight deadlines
• Detail oriented individual that takes initiative to define and improve processes
• Working knowledge of Hubspot, Salesforce, & 6Sense
• Experience with marketing reporting
• Ability to travel when necessary; periodic international travel required (Paris)