Senior Growth Marketing Manager (Industrial Focus)

Who you are

You have 5+ years of experience in growth marketing, particularly within the industrial sector, where you've successfully driven user acquisition and engagement. Your expertise in digital marketing strategies allows you to effectively communicate complex technical solutions to diverse audiences, ensuring that your messaging resonates with key stakeholders in asset-heavy industries. You understand the importance of safety, uptime, and data reliability, and you can translate these concepts into compelling marketing narratives that appeal to Asset Managers and Maintenance Directors.

Your analytical mindset enables you to leverage tools like Google Analytics and SEO strategies to track performance and optimize campaigns. You are proficient in using various digital marketing platforms, including Google Ads and Facebook Ads, to create targeted advertising strategies that drive growth. You thrive in a hands-on role where you can build and run marketing functions from the ground up, and you are comfortable collaborating with sales teams to align marketing efforts with business objectives.

Desirable

Experience in the robotics or industrial inspection space is a plus, as is familiarity with marketing automation tools and CRM systems. You have a knack for content marketing and can create engaging materials that educate potential customers about the benefits of advanced robotic solutions. Your ability to analyze market trends and customer feedback allows you to refine marketing strategies continuously.

What you'll do

In this role, you will take ownership of the growth marketing function at ANYbotics, leading efforts to scale the adoption of our cutting-edge autonomous inspection robot. You will develop and implement comprehensive marketing strategies that target high-ACV enterprise deals in traditional industries such as Oil & Gas, Chemicals, and Mining. Your responsibilities will include crafting compelling messaging that highlights the unique value proposition of our technology, ensuring that it resonates with the specific needs of our customers.

You will collaborate closely with the sales team to identify target accounts and develop tailored marketing campaigns that drive engagement and conversion. This includes creating content that educates potential customers about the safety and reliability benefits of our solutions. You will also analyze campaign performance metrics to refine strategies and improve ROI, using your expertise in tools like Google Analytics to inform your decisions.

As part of a high-performance marketing team, you will be instrumental in building brand awareness and establishing ANYbotics as a leader in the mobile robotics space. You will engage with industry stakeholders through various channels, including social media, webinars, and industry events, to promote our innovative solutions and foster relationships with potential clients.

What we offer

ANYbotics offers a dynamic work environment where you can make a significant impact on the future of mobile robotics. You will be part of a talented team dedicated to pushing the boundaries of technology and innovation. We provide opportunities for professional growth and development, encouraging you to expand your skills and take on new challenges. Our culture values collaboration, creativity, and a commitment to excellence, ensuring that you have the support you need to succeed in your role. Join us in shaping the future of industrial inspection technology.