Senior User Acquisition Manager (App)

Who you are

You have over 3 years of performance marketing experience in app user acquisition, ideally in high-growth environments. Your expertise includes managing campaigns across social channels such as Facebook Ads, TikTok Ads, and Snapchat, as well as Google Ads. You are adept at planning, executing, and scaling user acquisition campaigns with a strong focus on performance metrics. You thrive on monitoring and optimizing account structures, bidding models, and audience segmentation to drive incremental growth. Your analytical skills allow you to generate insights from performance data, proactively identifying areas of opportunity for improvement. Staying up to date with industry trends, platform updates, and evolving privacy regulations is second nature to you. You are also skilled in producing regular performance reports and contributing to strategic discussions within your team.

What you'll do

In this role, you will be responsible for planning and executing user acquisition campaigns for Flo Health's app, focusing on performance-driven strategies. You will collaborate closely with analytics, creative, and social teams to enhance paid acquisition efforts. Your role will involve driving incremental growth through performance-focused campaign strategies and rapid experimentation. You will monitor and optimize account structures, bidding models, and audience segmentation to ensure the effectiveness of campaigns. Additionally, you will generate insights from performance data, identifying opportunities for improvement and growth. You will stay informed about industry trends and platform updates, ensuring that your strategies remain relevant and effective. Regular performance reporting will be a key part of your responsibilities, contributing to strategic discussions that shape the direction of user acquisition efforts.

What we offer

Flo Health offers a dynamic work environment where your contributions directly impact the future of female health. You will be part of a team that values diversity, equity, and inclusion, and is committed to building a better future for women's health. We provide a range of health, pension, and wellbeing perks to support our employees. Join us in our mission to empower women through innovative health solutions and be part of a company that is recognized as a leader in the health and fitness app space.