Growth Marketing Generalist

Who you are

You are a versatile generalist marketer who thrives on variety and gets energized by solving problems that don't fit neatly into one lane. You love the satisfaction of taking a strategic vision and turning it into live campaigns that drive real revenue impact. Your experience with AI tools is as crucial in your marketing workflows as your keyboard. You are looking for high autonomy, diverse challenges, and the chance to shape how a growing marketing team operates.

Desirable

Experience with automated outbound programs and optimizing trial-to-sales conversion will be beneficial. Familiarity with sophisticated nurture sequences and leading teams in adopting AI tools will set you apart.

What you'll do

As our Marketing Generalist, you will be both strategist and executor—sometimes building campaigns hands-on in HubSpot, other times writing technical specs for our RevOps team to implement. You will own outcomes regardless of who does the tactical work. In a given quarter, you might focus on driving marketing-led outbound by designing and executing automated outbound campaigns across cold, warm, and hot audience tiers, balancing personalization with scale. You will execute Account-Based Marketing by building and launching ABM campaigns that engage target accounts throughout their journey. Your role will also involve brainstorming and executing ways of optimizing trial-to-sales conversion, ensuring that every initiative you lead contributes to the overall success of the marketing team.

What we offer

PandaDoc provides a dynamic work environment where you can take ownership of critical marketing initiatives. You will have the opportunity to work with a talented team and leverage cutting-edge tools to drive results. We encourage you to apply even if your experience doesn't match every requirement, as we value diverse perspectives and backgrounds in our team.