Revolutionizing transportation with autonomous driving
Waymo, a subsidiary of Alphabet Inc., is at the forefront of autonomous driving technology, operating robotaxis in cities like Phoenix, San Francisco, and Los Angeles. With over 10 million fully driverless rides and more than 100 million miles driven, Waymo is transforming transportation. The compan...
Waymo offers comprehensive medical, dental, and vision insurance for employees and their dependents, along with commuter benefits and onsite wellness ...
Waymo fosters a culture of innovation and safety, focusing on the real-world application of autonomous technology. The company values diversity and in...
Waymo • San Francisco, CA, USA; Mountain View, CA, USA
Waymo is seeking a Brand Media and Analytics Lead to develop and execute a multi-channel brand media strategy. You'll work with tools like Google Analytics and Facebook Ads to enhance brand visibility and societal acceptance of autonomous driving technology. This role requires strong experience in brand marketing and analytics.
You have 5+ years of experience in brand marketing, with a proven track record of developing and executing successful multi-channel media strategies. Your expertise in analytics allows you to derive insights from data, guiding your marketing decisions effectively. You are familiar with tools like Google Analytics and Facebook Ads, and you understand how to leverage them to enhance brand visibility. You possess strong communication skills, enabling you to articulate complex ideas clearly to diverse audiences. You thrive in collaborative environments, working closely with cross-functional teams to achieve common goals. You are passionate about technology and its potential to transform society, particularly in the realm of autonomous driving.
Experience in the automotive or technology sectors is a plus, as is familiarity with emerging trends in digital marketing. A background in data analysis and a strong understanding of consumer behavior will further enhance your ability to succeed in this role.
In this role, you will own the holistic brand media strategy for Waymo, planning and executing campaigns across various channels including Linear, Digital Video, CTV, and OOH. You will collaborate with the marketing team to create compelling messaging and creative assets that resonate with our audience. Your analytical skills will be crucial as you measure the effectiveness of campaigns and adjust strategies based on performance data. You will also play a key role in shaping Waymo's go-to-market initiatives, helping to build societal acceptance for autonomous driving technology. You will report to the Brand Marketing & Operations Lead, contributing to the overall growth of Waymo's brand and user base.
Waymo offers a competitive salary range of $243,000—$308,000 USD, along with participation in a discretionary annual bonus program and an equity incentive plan. Our generous benefits program is designed to support your well-being and work-life balance. You will have the opportunity to work in a hybrid environment, balancing remote work with in-office collaboration in San Francisco or Mountain View. Join us in our mission to transform mobility and make a positive impact on society through innovative technology.
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