Growth Marketing Manager, Paid Social

Who you are

You have a strong background in growth marketing, particularly in managing paid social campaigns. With experience in platforms like Meta, you understand how to optimize and scale campaigns effectively to drive user acquisition. You are comfortable working with data and have a keen analytical mindset, eager to grow your expertise in performance marketing. Collaboration is key for you, as you will work closely with creative partners and internal teams to ensure that insights from performance data inform future strategies. You thrive in a fast-paced environment and are passionate about making a measurable impact in a high-growth healthcare setting.

Desirable

While experience on every social platform isn’t required, familiarity with TikTok and Reddit is a plus. You should also have a basic understanding of creative testing and performance analysis, which will help you in shaping effective marketing strategies. A willingness to learn and adapt to new tools and methodologies will set you apart in this role.

What you'll do

In this role, you will be responsible for driving new patient acquisition through performance-focused, direct-response campaigns. You will support the optimization and scaling of paid social programs across various channels, working hands-on with live campaigns. Your role will involve analyzing results and identifying opportunities to improve efficiency, ensuring that every campaign is data-driven and results-oriented. You will collaborate closely with the Paid Growth, Creative, and Data teams to turn insights into actionable strategies, helping to shape the creative direction of paid social initiatives.

You will also manage relationships with creative partners, including agencies and creators, to ensure that learnings from performance data inform what is built next. Your analytical skills will be crucial in assessing campaign performance and making recommendations for future strategies. You will report directly to the Director of Paid Growth Marketing, providing you with a strong opportunity to build core performance marketing skills while contributing to the mission of transforming mental health care.

What we offer

At Talkiatry, you will be part of a mission-driven organization that is dedicated to making mental health care accessible and effective. We offer a supportive work environment where you can grow your skills and make a real impact. You will have the opportunity to work with a talented team of professionals who are passionate about improving patient care through innovative marketing strategies. We encourage you to apply even if your experience doesn't match every requirement, as we value diverse perspectives and backgrounds in our team. Join us in our mission to transform psychiatry with accessible, human, and responsible care.