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Roku, headquartered in San Jose, CA, is a leading streaming platform that provides users with access to a wide array of TV channels, movies, and third-party streaming services. With over 100 million active accounts, Roku has raised $247.8 million in funding and continues to innovate in the B2C enter...
Roku offers comprehensive medical, wellness, and financial benefits, along with an unlimited paid time off policy and flexible work-from-home opportun...
Roku's culture emphasizes innovation in streaming technology, integrating multiple services into one platform. The company values data-driven recommen...
Roku • New York, New York
Roku is seeking an Analytics Measurement Lead to develop and execute analytics projects that enhance advertiser success. You'll work with Google Analytics and SQL to build ad measurement strategies. This role requires experience in analytics and a strong understanding of advertising metrics.
You have a strong background in analytics, with at least 5 years of experience in developing measurement strategies that drive business outcomes. Your expertise in Google Analytics and SQL allows you to analyze complex data sets and derive actionable insights. You are a creative problem solver who enjoys collaborating with cross-functional teams to enhance advertising effectiveness. You understand the nuances of various industries, including CPG, Auto, and Travel, and can tailor analytics solutions to meet diverse advertiser needs. You are comfortable presenting your findings to stakeholders and translating data into compelling narratives that demonstrate value.
Experience with additional analytics tools such as Amplitude or Mixpanel is a plus. Familiarity with advertising metrics and performance indicators will help you excel in this role. You are proactive in staying updated with industry trends and best practices in analytics and measurement.
In this role, you will lead the development of Roku's ad measurement strategy, ensuring that advertisers can effectively gauge the impact of their campaigns. You will design and implement a variety of analytics projects that provide insights into user engagement and advertising performance. Collaborating closely with the advertising and product teams, you will identify key performance indicators and develop dashboards that track campaign success. You will also conduct in-depth analyses to uncover trends and opportunities for improvement, presenting your findings to both internal teams and external partners. Your role will involve continuous optimization of measurement processes to enhance the accuracy and reliability of data.
At Roku, you will be part of a fast-growing public company that values innovation and teamwork. We provide a dynamic work environment where your contributions will directly impact the future of television. You will have opportunities for professional growth and development, working alongside talented individuals who are passionate about transforming the streaming experience. We offer competitive compensation and benefits, including health insurance, retirement plans, and flexible work arrangements. Join us in shaping the future of TV streaming and making a difference for millions of viewers worldwide.
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