Digital Marketing Specialist

Who you are

You are a highly analytical and creative Digital Marketing Specialist with a proven track record in driving growth through performance-driven digital campaigns. You have experience in optimizing digital marketing strategies across both paid and organic channels, and you understand how to drive qualified traffic, lead generation, and revenue growth. You thrive in collaborative environments, working closely with product marketing, content, and sales teams to achieve common goals. Your analytical mindset allows you to interpret data effectively, making data-driven decisions that enhance marketing performance. You are familiar with various digital marketing tools and platforms, enabling you to execute campaigns that resonate with target audiences. You are passionate about customer happiness and understand the importance of aligning marketing efforts with customer needs.

Desirable

Experience with marketing automation tools and CRM systems is a plus. Familiarity with A/B testing and conversion rate optimization will help you excel in this role. You are also encouraged to bring innovative ideas to the table, contributing to the overall marketing strategy and execution.

What you'll do

In this role, you will own and optimize Verifone's digital marketing strategy, focusing on performance-driven campaigns that accelerate growth. You will collaborate with cross-functional teams to develop and implement marketing initiatives that drive traffic and generate leads. Your responsibilities will include analyzing campaign performance, identifying areas for improvement, and making data-driven recommendations to enhance marketing effectiveness. You will also be responsible for managing budgets and ensuring that marketing spend is optimized for maximum ROI. You will stay up-to-date with industry trends and best practices, continuously seeking opportunities to innovate and improve marketing strategies. Your role will involve reporting on key performance metrics and presenting findings to stakeholders, ensuring that marketing efforts align with business objectives.

What we offer

Verifone offers a dynamic work environment where you can thrive and excel in your career. You will have the opportunity to work with leading retailers, merchants, banks, and third-party partners, contributing to innovative payment solutions worldwide. We value our employees and are committed to their professional development, providing opportunities for growth and advancement within the company. You will be part of a diverse team that is dedicated to excellence in products and services, with a strong focus on customer satisfaction. We encourage you to apply even if your experience doesn't match every requirement, as we believe in the potential of our employees to grow and succeed.