Product Marketing Manager, Research & Modalities

Who you are

You have a strong background in product marketing, ideally within the biotechnology or life sciences sector, with at least 5 years of experience in a similar role. Your ability to translate complex scientific concepts into clear and compelling narratives sets you apart. You possess a deep understanding of the biotech lifecycle, particularly in research and modalities, and can effectively communicate with scientists, R&D leaders, and IT stakeholders. Your strategic mindset allows you to define positioning and segmentation that resonates with target audiences. You are skilled in developing enablement materials that empower sales teams and enhance customer experience. You thrive in collaborative environments and are adept at leading go-to-market strategies that drive adoption and revenue growth.

Desirable

Experience with molecular biology, cell engineering, and emerging modalities like biologics and RNA therapies would be a significant advantage. Familiarity with data-driven marketing strategies and tools is also beneficial. You have a track record of successfully launching products and driving market penetration in competitive landscapes.

What you'll do

In this role, you will define and execute Benchling’s go-to-market strategy for the Research phase of the biotech lifecycle. You will focus on positioning Benchling as the preferred platform for modern, data-driven discovery. Your responsibilities will include translating scientific and technical capabilities into clear, differentiated messaging and content that resonates with various stakeholders. You will lead the development of enablement materials, such as customer stories and competitive insights, to equip the Sales and Customer Experience teams. You will collaborate closely with product management and engineering teams to ensure alignment on product features and market needs. Your role will involve analyzing market trends and customer feedback to refine messaging and positioning continuously. You will also be responsible for driving adoption and revenue growth through effective marketing strategies and campaigns.

What we offer

At Benchling, you will be part of a mission-driven team that is transforming the biotechnology landscape. We offer a competitive salary and benefits package, along with opportunities for professional growth and development. You will work in a collaborative environment that values innovation and creativity. Join us in our mission to unlock the power of biotechnology and make a meaningful impact on the world.

We encourage you to apply even if your experience doesn't match every requirement. Your unique perspective and skills could be just what we need to drive our mission forward.