Product Marketing Director

Who you are

You have a proven track record in product marketing, ideally with 5+ years of experience in a healthcare or clinical setting. Your expertise lies in developing actionable insights based on research and data, which you leverage to influence product roadmaps and marketing strategies. You are adept at understanding target audiences and competitors, ensuring that product positioning is optimal for market success. You thrive in a collaborative environment, working closely with cross-functional teams to drive product launches and growth initiatives. Your commitment to Diversity, Equity, Inclusion, and Belonging (DEIB) is evident in your approach to creating inclusive marketing strategies that resonate with diverse audiences. You are passionate about making a difference in the healthcare space, particularly in the realm of eating disorder treatment.

What you'll do

As the Product Marketing Director at Equip Health, you will own the upstream product marketing strategy, focusing on the development and execution of successful market launches for new clinical products and services. You will conduct thorough market research to gather insights that will inform product positioning and messaging. Collaborating with the Clinical Product Strategy team, you will influence product roadmaps based on your findings and ensure that marketing efforts align with the company's mission and values. You will also be responsible for creating compelling marketing materials that effectively communicate the benefits of Equip's offerings to potential patients and partners. Your role will involve analyzing market trends and competitor activities to identify opportunities for growth and differentiation. You will lead initiatives that enhance brand awareness and drive user engagement, ultimately contributing to Equip's mission of providing accessible treatment for eating disorders.

What we offer

Equip Health offers a fully remote work environment, allowing you to work from anywhere in the United States. You will be part of a passionate and diverse team dedicated to making a positive impact in the lives of individuals with eating disorders. We provide opportunities for professional growth and development, encouraging you to expand your skills and advance your career within the organization. Our culture is built on collaboration and support, ensuring that every team member feels valued and included. We believe in the importance of work-life balance and offer flexible working arrangements to accommodate your needs. Join us in our mission to transform the landscape of eating disorder treatment and make a meaningful difference in the lives of our patients.