Amazon’s Brand Innovation Lab is looking for a talented and passionate Senior Copywriter to create one-of-a-kind campaigns for multiple blue-chip brands across every advertising vertical. You’ll partner with creative directors, art directors, designers, solutions managers and producers to create first-class customer experiences both on and offline by innovating with the Amazon canvas (FireTV, Alexa, Twitch, Prime Video, etc). You'll lead projects and own client relationships, focusing on creating work that benefits the end customer while pushing the creative envelope from brief to execution. This is a permanent role.
From inception through launch, you will be responsible for delivering ambitious, insightful, and data-driven concepts that translate needs and constraints into customer-focused brand campaign ideas and solutions. You will be equally strong at concept and execution, articulating end-to-end experiences, and turning that vision into high-quality experiences. This could include video content, user interface designs for voice and screen, interaction models, prototypes, and interactive advertising campaigns. This role will use data and insights to create campaign strategy and concepts, develop designs and the look and feel for experiences, as well as templates for never-before-done brand campaigns and experiences that will solve customer problems, on and off Amazon platforms. In addition to developing never-been-done campaign ideas, candidates should be able to deliver high-quality copy and stellar story-telling for campaignss across different Amazon touch points. Candidates should have in-depth understanding.
The Copywriter candidate’s portfolio should feature award-winning, insight-driven campaigns and ideas that solve an advertiser problem through a variety of different media channels, including but not limited to video, social, digital, activations, radio, and outdoor. You have strong conceptual, presentation, storytelling and time management skills, as well as digital media, and of course, an acute attention to detail.
Key job responsibilities
- Concept, design and execute innovative ad campaigns and experiences for global brands
- Partner with copywriters, designers, program managers, developers, strategists and producers to create customer-focused solutions that deliver on advertiser objectives
- Create campaigns in collaboration with internal teams, clients and external agency partners
- Deliver high-quality designs and stellar art direction for campaigns across different Amazon touch points
- In-depth understanding of Sketch, Photoshop, Illustrator, InDesign and Keynote
- Data-driven and obsessed with understanding customers and making work that delivers results
- Present ideas and campaigns to internal stakeholders as well as external agencies and clients
- Proven ability to ideate for film, print, digital, out-of-home, experiential and social
- Ability to manage multiple projects
A day in the life
- Responding to a brief with ideas to promote a new electric vehicle on Amazon
- Designing a custom sponsorship experience for a brand in collaboration with the Prime Video team
- Elevating a pitch deck with thoughtful and impactful design
- Working through creative messaging feedback with Legal and PR
- Presenting a campaign to brand clients and their partner media agency
- Ideating with the team on innovative ways to reinvent the vehicle customer journey
About the team
The Brand Innovation Lab team is the internal group within Amazon that creates one-of-a-kind campaigns and activations for top global advertisers. Using all of the different platforms within the Amazon canvas (FireTV, Alexa, Twitch, Prime Video, Custom landing pages on Amazon.com, etc.), we create campaigns that reach millions of Amazon customers across our digital channels and out in the real-world. This role will be on the Brand Innovation Lab's US Automotive and Restaurants team, focusing on delivering creative ideas for top Automotive and Restaurants brands and their agencies.- 8+ years of driving compelling creative strategy and execution at an agency or in-house creative team experience- Experience developing cross-functional relationships with product, consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions
- Experience leading creative development of innovative creative from concept to delivery
- Experience managing creative (internal team of designers, copywriters, external agencies and freelancers)
- Experience presenting creative concepts effectively to senior executives
- Experience managing multiple projects and meeting aggressive deadlines
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https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
