Field Marketing Manager

Who you are

You have a strong background in marketing, ideally with experience in field marketing or demand generation. You understand how to create and execute marketing strategies that align with sales objectives, and you thrive in collaborative environments where you can partner closely with sales teams. Your analytical mindset allows you to measure the effectiveness of campaigns and adjust strategies accordingly. You are comfortable working in a fast-paced setting and are adept at managing multiple projects simultaneously. You possess excellent communication skills, enabling you to convey marketing strategies effectively to both internal teams and external stakeholders. You are passionate about creating meaningful customer experiences and understand the importance of aligning marketing efforts with customer needs.

Desirable

Experience in the technology sector or with SaaS products is a plus. Familiarity with marketing automation tools and CRM systems will help you excel in this role. A creative mindset that allows you to think outside the box when designing campaigns will be beneficial. You are also encouraged to apply even if your experience doesn't match every requirement, as we value diverse perspectives and backgrounds.

What you'll do

As a Field Marketing Manager at Qualtrics, you will be responsible for designing and launching hands-on marketing campaigns that directly generate pipeline and revenue. You will work closely with field sales teams to understand their needs and develop targeted marketing strategies that resonate with specific regions and industries. Your role will involve planning and executing events, webinars, and other marketing initiatives that drive customer engagement and support sales efforts. You will analyze campaign performance metrics to assess effectiveness and make data-driven decisions to optimize future marketing activities. Collaboration with cross-functional teams will be key, as you will partner with sales development representatives and other marketing peers to ensure alignment and maximize impact. You will also be involved in budget management for marketing initiatives, ensuring that resources are allocated effectively to achieve desired outcomes.

What we offer

At Qualtrics, we offer a competitive salary range of $100,000 to $149,000 USD, along with a comprehensive benefits package that includes medical, dental, and vision coverage, as well as life and disability insurance. Full-time employees are eligible for a 401(k) plan with a match, paid time off, and wellness reimbursement. We foster a culture of growth and development, providing opportunities for professional advancement and skill enhancement. Join a team that values innovation and collaboration, where your contributions will directly impact our mission to bring humanity, connection, and empathy back to business.