(Canada) Product Marketing Manager

Who you are

You have a strong background in product marketing, ideally with experience in the healthcare technology sector. You understand how to leverage data and insights to drive marketing strategies that resonate with customers and stakeholders. Your ability to communicate effectively and collaborate with cross-functional teams is essential for success in this role. You are proactive and take initiative, always looking for ways to enhance the product's market presence and customer engagement. You are comfortable working in a fast-paced environment and can adapt to changing priorities while maintaining a focus on delivering results. You are passionate about using technology to improve healthcare outcomes and are excited about the potential of AI in this space.

Desirable

Experience in a health tech company or a similar industry is a plus. Familiarity with AI tools and their application in marketing strategies would be beneficial. A background in data analysis and the ability to interpret market trends will help you excel in this role.

What you'll do

In this role, you will be responsible for driving the evolution of the product marketing strategy at PointClickCare. You will work closely with the product management team to introduce new categories to the Marketplace and enhance customer adoption of Marketplace applications. Your strategic insights will guide the development of marketing campaigns that effectively communicate the value of our products to potential customers. You will analyze market trends and customer feedback to refine our messaging and positioning, ensuring that we meet the needs of our target audience. Collaboration with sales and customer success teams will be crucial as you align marketing efforts with overall business objectives. You will also have the opportunity to leverage AI tools to enhance marketing effectiveness and drive innovation in our approach.

What we offer

At PointClickCare, we offer a flexible work environment that supports your professional growth and development. You will be part of a mission-driven company that is dedicated to making a meaningful impact in the healthcare sector. Our culture encourages innovation and collaboration, providing you with the resources you need to succeed. We believe in reinvesting in our employees and offer opportunities for continuous learning and development. Join us in redefining healthcare and making a difference in the lives of millions.