Senior Analyst, Digital Marketing

Who you are

You have 5+ years of experience in digital marketing analytics, with a strong focus on data-driven decision-making. Your expertise in SQL allows you to analyze complex datasets and derive actionable insights that drive campaign performance. You are proficient in Power BI, enabling you to create custom reports and dashboards that track key performance metrics. You have experience designing and executing A/B and multivariate tests, validating hypotheses, and providing recommendations for optimization. Your understanding of audience segmentation and clustering techniques helps refine targeting strategies effectively. You are familiar with AI-driven tools that enhance ad asset creation and keyword optimization, and you have a solid grasp of PPC campaign management.

What you'll do

In this role, you will serve as the analytical backbone of our marketing efforts, delivering insights that optimize campaign performance across Google Search and Display. You will collaborate closely with digital marketing managers to analyze campaign data, turning raw metrics into actionable insights that inform bidding strategies and creative testing. You will design and execute A/B and multivariate tests, validating your hypotheses and providing recommendations for rollout based on your findings. Your role will involve applying segmentation and clustering techniques to refine audience targeting and identify optimization opportunities. You will leverage AI-driven tools to create and refine ad assets, optimize keyword groupings, and apply predictive modeling for prioritization. Additionally, you will support the execution and management of PPC campaigns, ensuring that tactical adjustments are implemented effectively. You will develop custom Power BI reports and SQL-based dashboards to track performance, budget pacing, and testing outcomes, contributing to the overall ROI improvement of our marketing initiatives.

What we offer

We provide a clear growth path into a PPC Account Manager role, where you will take ownership of campaigns based on your performance. You will be part of a dynamic international team that values collaboration and innovation. We encourage you to apply even if your experience doesn't match every requirement, as we believe in fostering talent and providing opportunities for growth. Our company culture emphasizes the importance of data-driven insights and the impact they have on our marketing strategies, allowing you to make a significant contribution to our success.