Senior Creative Lead, Marketing (English, Portuguese/Spanish)

Who you are

You have a Bachelor's degree or equivalent practical experience and at least 9 years of experience in creative leadership, whether in an agency or in-house setting. Your background includes art direction, copywriting, or creative strategy, and you have a strong portfolio showcasing your work in Brand, Interactive, Conceptual, Experiential, or Technology design. You are fluent in English and either Portuguese or Spanish, enabling you to effectively manage client relationships in the region. You have experience leading consumer marketing campaigns across multiple regions or markets, demonstrating your ability to adapt and resonate with diverse audiences.

You are familiar with utilizing AI tools in professional creative workflows, which enhances your ability to innovate and streamline processes. Your experience includes managing and inspiring external creative agencies to deliver breakthrough work, and you excel at consolidating complex product portfolios into simple, human-centric narratives. You understand Latin American culture, slang, and market dynamics, which allows you to create culturally relevant stories that resonate with local users.

You thrive in a flexible, ever-changing environment and are open to new influences and inspiration. You bring visual, design, written, and experiential acumen to Google products and services, ensuring they are presented effectively across all major media, content, channels, and experiences. You are adept at working with a deeply cross-functional team and inspiring vendor partners by sharing ideas and developing effective solutions to generate multiple concepts.

Desirable

You have a proven track record of removing process blockers and managing multiple stakeholders in a matrixed organization, showcasing your agility and leadership skills. Your ability to adapt, scale, and translate global narratives into culturally relevant stories for LATAM users is a key asset in this role.

What you'll do

In this role, you will partner with local, regional, and global teams, as well as leadership, to align the creative outlook with business growth goals. You will ensure that creativity is effective and measurable, adapting and scaling global narratives into culturally relevant stories for LATAM users. Your work will involve collaborating with various teams to deliver high-quality creative work at speed across diverse markets. You will be responsible for inspiring your team and vendor partners, sharing ideas, and developing effective solutions that support all forms of major media.

You will lead the creative strategy for consumer marketing campaigns, ensuring that all creative outputs align with Google's brand values and resonate with target audiences. Your role will require you to manage external creative agencies, guiding them to deliver breakthrough work that meets the high standards expected at Google. You will also be involved in consolidating complex product portfolios into simple narratives that are easy for consumers to understand and engage with.

What we offer

At Google, you will be part of a culture that values creativity and innovation. You will have the opportunity to work on impactful projects that shape the way consumers interact with technology. We encourage you to apply even if your experience doesn't match every requirement, as we value diverse perspectives and backgrounds. Join us in creating compelling narratives that resonate with users across Latin America.