Marketing Operations Specialist, Webinars

Who you are

You have a strong background in marketing operations, particularly in managing webinar programs — you understand the full lifecycle of a webinar, from topic selection to execution and follow-up. Your experience has equipped you with the ability to drive registrations and generate qualified leads effectively. You thrive in remote environments and are passionate about making high-quality college counseling accessible to all students, regardless of their background or location.

You enjoy translating complex workflows and data into clean, reliable systems — your analytical mindset helps you improve conversion rates from interest to action. You are detail-oriented and excel at creating polished live experiences that resonate with audiences. Your ability to communicate effectively ensures that you can convey messages clearly and engage participants throughout the webinar.

You are motivated by the impact of your work — knowing that your efforts help families make confident decisions about their education and future drives you to excel in this role. You are proactive in identifying opportunities for improvement and are always looking for ways to enhance the webinar experience.

Desirable

Experience with SEO-driven performance marketing is a plus, as is familiarity with tools that facilitate webinar management and analytics. A background in education or ed-tech can also be beneficial, as it aligns with Empowerly's mission to empower students.

What you'll do

In this role, you will own Empowerly’s webinar program end to end — this includes shaping the topic and message, driving registrations, and delivering a polished live experience. You will collaborate with various teams to ensure that the content is relevant and engaging, ultimately leading to successful outcomes for students and families. Your responsibilities will also include analyzing webinar performance metrics to continuously improve future sessions.

You will be tasked with developing strategies to increase registration numbers and enhance audience engagement during webinars. This may involve creating promotional materials, leveraging social media, and utilizing email marketing to reach potential attendees. You will also be responsible for following up with participants post-webinar to nurture leads and convert interest into action.

Your role will require you to stay updated on industry trends and best practices in webinar management — you will be expected to bring innovative ideas to the table that can help elevate Empowerly’s webinar offerings. You will work closely with the marketing team to align webinar content with broader marketing initiatives and goals.

What we offer

Empowerly offers a remote-first work environment, allowing you to work from anywhere while being part of a mission-driven team. You will have the opportunity to make a significant impact on the lives of students and families, helping them navigate the college readiness process. We encourage you to apply even if your experience doesn't match every requirement, as we value diverse perspectives and backgrounds in our team. Join us in our mission to empower students to become the most successful version of themselves.