Senior Brand Manager

Who you are

You have a strong background in brand management, with at least 5 years of experience in developing and executing brand strategies that resonate with target audiences. Your expertise in crafting messaging and tone of voice has helped brands effectively communicate their value propositions. You understand the nuances of marketing across various channels and can adapt strategies to fit different platforms and audiences.

You are data-driven and have a knack for analyzing market trends and consumer insights to inform your brand strategies. Your ability to collaborate with cross-functional teams, including marketing, design, and product, ensures that brand initiatives are aligned with overall business goals. You thrive in dynamic environments and are comfortable managing multiple projects simultaneously.

Desirable

Experience in the tech or freelance industry is a plus, as is familiarity with AI and machine learning concepts. You have a creative mindset and are always looking for innovative ways to enhance brand visibility and engagement. Your strong communication skills allow you to present ideas clearly and persuasively to stakeholders at all levels.

What you'll do

In this role, you will lead the development of Upwork's SMB brand strategy, ensuring that it aligns with the company's mission and values. You will be responsible for creating and implementing integrated marketing campaigns that effectively communicate the brand's message across various channels. Collaborating closely with the marketing team, you will develop content that resonates with target audiences and drives engagement.

You will analyze brand performance metrics and consumer feedback to refine strategies and improve brand perception. Your role will involve overseeing the creation of marketing materials, ensuring consistency in messaging and visual identity. You will also work with external partners and agencies to enhance brand reach and effectiveness.

As a Senior Brand Manager, you will mentor junior team members, sharing your expertise and fostering a collaborative team environment. You will stay abreast of industry trends and competitor activities, using this knowledge to inform brand positioning and strategy.

What we offer

At Upwork, we value innovation and creativity, and we offer a supportive environment where you can thrive. You will have the opportunity to work with a talented team dedicated to transforming the way businesses connect with talent. We provide competitive compensation and benefits, along with opportunities for professional growth and development. Join us in shaping the future of work and making a meaningful impact in the freelance industry.