Senior Marketing Campaign Specialist

Who you are

You have 5+ years of experience in marketing campaign management, demonstrating a strong ability to execute and optimize campaigns that deliver measurable results. Your expertise in marketing automation tools allows you to set up and manage campaigns effectively, ensuring that every detail is attended to for maximum impact. You are comfortable analyzing data and using insights to inform your strategies, making you a data-driven marketer who thrives on continuous improvement. Your familiarity with Google Analytics and A/B testing methodologies enables you to assess campaign performance and make informed decisions. You are a collaborative team player who enjoys working closely with cross-functional teams, including sales and product, to align marketing efforts with business objectives. You understand the importance of customer happiness and strive to create campaigns that resonate with target audiences.

Desirable

Experience with SQL is a plus, as it allows you to dive deeper into data analysis and reporting. Familiarity with CRM systems and digital marketing platforms will enhance your ability to execute integrated marketing strategies. A background in the electronic payment technology industry is advantageous, as it provides context for the campaigns you will be managing.

What you'll do

In this role, you will be responsible for developing and executing marketing campaigns that drive user acquisition and engagement. You will work closely with the marketing team to create compelling content and messaging that aligns with Verifone's brand and objectives. Your hands-on approach will involve setting up campaigns in marketing automation tools, monitoring performance, and making adjustments as needed to optimize results. You will analyze campaign data to identify trends and insights, using this information to inform future strategies. Collaboration with sales and product teams will be essential to ensure that marketing efforts are aligned with business goals and customer needs. You will also be tasked with reporting on campaign performance, providing insights and recommendations to stakeholders.

What we offer

Verifone offers a dynamic work environment where innovation and excellence are at the forefront of our mission. You will have the opportunity to work with a diverse team of professionals who are dedicated to driving success in the electronic payment technology industry. We provide competitive compensation and benefits, along with opportunities for professional growth and development. Join us in our commitment to delivering exceptional payment solutions and enhancing customer satisfaction.