Digital Marketing Manager - Owned Channels Apple Pay EMEIA

Apple is where individual imaginations gather together, committing to the values that lead to great work. Every new product we build, service we create, or Apple Store experience we deliver is the result of us making each other’s ideas stronger. That happens because every one of us shares a belief that we can make something wonderful and share it with the world, changing lives for the better. It’s the diversity of our people and their thinking that inspires the innovation that runs through everything we do. When we bring everybody in, we can do the best work of our lives. Here, you’ll do more than join something — you’ll add something. Apple is looking for a marketing manager to develop and support on device marketing programmes for Apple Pay and Apple Wallet services. The role is primarily responsible for working with the EMEIA WPC marketing team to develop and implement an on device plan for Apple Pay as part of the Wallet, Payments and Commerce (WPC) EMEIA team. Build relationships with cross functional teams in EMEIA to drive education to new and existing consumers about Apple Pay and Wallet programmes, products and offerings. Work with internal marketing teams (both in EMEIA and WW) to support marketing and product teams to create an annual calendar of Apple owned channels and publishing calendar. Work with US-based and local Marketing teams to develop and implement lifecycle marketing strategies for key EMEIA markets and identify opportunities to incorporate Wallet features in Apple Pay campaign-based and evergreen engagement communications. This includes, customer journey planning, creative development and execution of assets across multiple countries in EMEIA. Finally, analysis of performance metrics and success of creative and campaigns across various channels and programs Be aware of market dynamics and regulatory environment effecting payments and impact on customer experience and behaviour. Partner with regional Business stakeholders to identify trends and insights and define marketing needs. The role will include virtual meetings across time zones and travel within EMEIA as needed.