Director of Marketing Strategy - US-Based

Who you are

You have over 5 years of experience in marketing strategy, with a proven track record of developing and executing successful marketing campaigns that drive brand awareness and user acquisition. Your expertise in SEM and SEO allows you to optimize marketing initiatives effectively, ensuring maximum reach and engagement. You are data-driven, using analytics to inform your decisions and strategies, and you thrive in collaborative environments where you can work closely with creative and performance marketing teams. You understand the nuances of growth hacking and are adept at leveraging viral mechanics to enhance marketing efforts. Your strong communication skills enable you to articulate strategies clearly to stakeholders at all levels, fostering alignment and collaboration across teams.

Desirable

Experience in a fully remote work environment is a plus, as is familiarity with growth marketing tools and platforms. A background in technology or design industries will help you understand Toptal's unique market position and audience.

What you'll do

As the Director of Marketing Strategy at Toptal, you will be responsible for crafting and overseeing the execution of end-to-end marketing strategies that encompass both brand and growth initiatives. You will collaborate with executive team members and various marketing teams to identify key initiatives that align with Toptal's goals. Your role will involve analyzing market data to inform your strategies, ensuring that each initiative is backed by solid insights and creative ideas. You will oversee SEM initiatives, optimizing landing pages for conversion rates, and driving user acquisition through innovative marketing tactics. Additionally, you will manage the creative process, working with designers and content creators to develop compelling campaigns that resonate with Toptal's target audience. Your leadership will be crucial in guiding the marketing team to achieve its objectives and contribute to Toptal's overall success.

What we offer

Toptal provides a fully remote work environment, allowing you to work from anywhere in the United States. We offer competitive compensation and a comprehensive benefits package that includes health insurance, retirement plans, and flexible paid time off. You will be part of a dynamic team that values innovation and creativity, with opportunities for professional growth and development. Join us in shaping the future of work and making a significant impact in the marketing landscape.