Sr. Product Marketing Lead

Who you are

You have a strong background in product marketing, particularly within the ad tech industry, with at least 5 years of experience leading go-to-market strategies. Your deep understanding of the social ad ecosystem allows you to effectively position products and communicate their value to stakeholders. You excel in cross-functional collaboration, working closely with commercial and product teams to drive market activation and product enhancements. Your project management skills enable you to juggle multiple priorities and timelines effectively, ensuring that all initiatives are executed smoothly and on schedule. You are data-driven, conducting thorough market and customer research to inform your strategies and decisions. You are adaptable and open to learning, recognizing that the ideal candidate may vary in experience from the job description.

Desirable

Experience with digital advertising metrics and analytics tools is a plus, as is familiarity with various social media platforms and their advertising capabilities. A background in developing marketing collateral and sales activation materials will enhance your effectiveness in this role.

What you'll do

In this role, you will lead the go-to-market strategy for DoubleVerify's portfolio of social products, ensuring that each product launch is well-planned and executed. You will collaborate with product and commercial teams to develop product positioning and messaging that resonates with target audiences. Your responsibilities will include conducting market research to identify customer needs and trends, which will inform product development and marketing strategies. You will manage the creation of marketing materials, including presentations, brochures, and digital content, to support sales efforts and enhance product visibility in the market. Additionally, you will track the performance of marketing initiatives, using data to refine strategies and improve outcomes. You will also play a key role in training sales teams on product features and benefits, equipping them with the knowledge they need to effectively communicate with clients.

What we offer

DoubleVerify offers a dynamic work environment where innovation and collaboration are encouraged. You will have the opportunity to work with a talented team dedicated to improving the quality and effectiveness of digital advertising. We provide competitive compensation and benefits, along with opportunities for professional growth and development. Join us in our mission to bring transparency and accountability to the digital advertising ecosystem, helping our clients maximize their media spend and achieve their marketing goals.