Connecting patients to doctors, seamlessly and efficiently
Zocdoc is a leading healthcare platform headquartered in SoHo, New York, that connects patients with doctors through its API. With over 100 million users each month, Zocdoc allows patients to book appointments instantly, read verified reviews, and access both in-person and virtual care. The company ...
Zocdoc offers 100% paid health benefits, generous vacation and parental leave packages, and a 401(k) match. Employees enjoy complimentary lunch and sn...
Zocdoc is dedicated to putting patients first by streamlining healthcare access and reducing inefficiencies. The company embraces a user-centric appro...
Zocdoc • New York, NY, United States
Zocdoc is hiring a Strategist, SEO to enhance patient discoverability and conversion through effective SEO strategies. You'll work with data to identify content gaps and improve booking opportunities. This role requires a strong analytical mindset and experience in SEO.
You are deeply motivated to help patients find and book care through SEO — your passion for improving user experiences drives you to develop scalable SEO systems that enhance discoverability and conversion. You thrive on analytical challenges, using data to identify content gaps and booking opportunities while testing improvements to optimize performance.
With a collaborative spirit, you enjoy working across product, engineering, and design teams — your ability to communicate effectively ensures that SEO strategies align with broader company goals. You have a keen understanding of the healthcare landscape and are committed to making a positive impact on patient experiences.
Experience with tools like Ahrefs and Moz is a plus — familiarity with these platforms will help you analyze and refine SEO strategies effectively. A background in healthcare or a related field can provide valuable context for your work, allowing you to tailor your approach to the unique challenges of the industry.
In this role, you will lead the development and execution of SEO strategies that drive traffic and improve patient engagement on Zocdoc's platform. You will analyze website performance using Google Analytics and other tools, identifying areas for improvement and implementing data-driven solutions. Your work will involve conducting keyword research, optimizing on-page content, and ensuring that technical SEO best practices are followed.
You will collaborate closely with cross-functional teams to align SEO initiatives with product launches and marketing campaigns — your insights will help shape content strategies that resonate with patients and enhance their journey. Regularly testing and iterating on your strategies will be key to your success, as you strive to improve conversion rates and overall user satisfaction.
Zocdoc provides a supportive work environment where your contributions can make a real difference in the healthcare industry. You will have the opportunity to work with a talented team of professionals who are dedicated to improving patient experiences. We offer competitive compensation and benefits, along with opportunities for professional growth and development. Join us in our mission to empower patients and transform healthcare.
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