Demand Generation & Growth Marketing Manager, Channel Technical Programs

Who you are

You have a strong background in marketing, particularly in demand generation and growth strategies — you've successfully led initiatives that drive engagement and growth in a technical environment. Your experience includes working with partners and customers to enhance their success through effective marketing programs. You thrive in collaborative settings and are comfortable defining go-to-market strategies that align with business objectives. You are technically savvy and understand the nuances of marketing in a technology-driven landscape. You have a proven track record of setting growth targets and operationalizing marketing efforts to achieve them. You are adaptable and can navigate the fast-paced nature of a growing organization, ensuring that marketing initiatives are executed efficiently and effectively.

Desirable

Experience in channel marketing or partner programs is a plus — you understand how to engage and empower partners to drive mutual success. Familiarity with AI-powered platforms or cloud-based solutions will help you connect with the technical aspects of Verkada's offerings. A data-driven mindset will enable you to analyze the effectiveness of marketing campaigns and make informed decisions to optimize performance.

What you'll do

In this role, you will lead the charge across Verkada's Channel Technical Programs, which include Technical Training & Certification, the Premier Services Network, and the Partner Community. You will be responsible for driving growth and engagement for these programs, ensuring that they empower our most strategic partners across global markets. You will define and implement go-to-market strategies that align with the company's objectives and set measurable growth targets. Your role will involve operationalizing marketing efforts to scale initiatives effectively, ensuring that they resonate with both partners and customers. You will collaborate closely with cross-functional teams to launch new initiatives that accelerate growth in one of the fastest-growing areas of our business. You will also monitor and analyze the performance of marketing programs, using data to inform your strategies and drive continuous improvement.

What we offer

At Verkada, you will be part of a rapidly growing company that is transforming how organizations protect their people and places. You will work in a collaborative environment where your contributions directly impact the success of our marketing initiatives. We offer competitive compensation and benefits, along with opportunities for professional growth and development. Join us in our mission to enhance safety and efficiency through innovative technology solutions.