Field Marketing Manager, East

Who you are

You have a strong background in field marketing with at least 5 years of experience, particularly in the B2B SaaS sector. Your expertise includes demand generation and account-based marketing (ABM), allowing you to create effective strategies that resonate with target audiences. You are analytical yet creative, capable of developing innovative marketing programs while also measuring their impact on revenue growth. Your ability to build strong partnerships with sales teams is a key asset, as you understand the importance of aligning marketing efforts with sales objectives. You thrive in fast-paced environments and are energized by the challenge of meeting ambitious pipeline targets. Additionally, you are comfortable leveraging AI tools to enhance your marketing workflows and optimize results.

Desirable

Experience with executive programs and community events is a plus, as these are integral to your role in driving pipeline creation. Familiarity with using data analytics to inform marketing strategies will further enhance your effectiveness in this position.

What you'll do

As a Field Marketing Manager at Airtable, you will take ownership of the marketing strategy for the AMER East region. This includes driving pipeline creation through strategic regional programs such as executive roundtables, targeted webinars, and hands-on workshops. You will collaborate closely with the sales team to ensure that marketing initiatives directly support their goals and contribute to overall revenue growth. Your role will involve analyzing market trends and customer feedback to refine marketing strategies and improve engagement. You will also be responsible for measuring the success of marketing programs and adjusting tactics as necessary to achieve desired outcomes. Your creativity will be essential in developing unique marketing campaigns that resonate with potential customers and drive interest in Airtable's no-code app platform.

What we offer

Airtable provides a dynamic work environment where you can make a measurable impact on the company's growth. You will have the opportunity to work with a talented team that values collaboration and innovation. We encourage you to apply even if your experience doesn't match every requirement, as we believe diverse perspectives contribute to our success. Competitive compensation and benefits will be offered, reflecting the importance of your role in our organization.