Paid Social Creative Strategist

Who you are

You have a strong background in creative strategy, particularly in developing video campaigns for social platforms. With experience in analyzing performance data, you can identify insights and opportunities that drive user engagement and acquisition. Your ability to write clear and compelling creative briefs allows you to effectively communicate direction to designers, writers, and video editors. You thrive at the intersection of data, psychology, and storytelling, using your strategic judgment to craft campaigns that resonate with audiences. You are a collaborative team player, partnering with user acquisition and growth teams to test hypotheses and scale successful initiatives. You understand the importance of diversity, equity, and inclusion in the workplace and are committed to fostering an environment that values different perspectives.

What you'll do

In this role, you will be responsible for developing strategic creative concepts for paid video campaigns across various social platforms. You will analyze performance metrics such as click-through rates, conversion rates, and return on ad spend to derive actionable insights. Your role will involve writing sharp creative briefs that translate these insights into clear direction for the creative team. You will collaborate closely with user acquisition and growth teams to test new ideas and scale what performs best. Your leadership will guide the creative process, ensuring that campaigns not only capture attention but also drive meaningful results. You will stay updated on industry trends and user behavior to continuously refine your strategies and approaches. Your work will contribute to Flo's mission of building a better future for female health through innovative digital solutions.

What we offer

Flo Health provides a dynamic work environment where creativity and data-driven decision-making are valued. You will have access to a range of health, pension, and wellbeing perks designed to support your overall wellness. We are committed to diversity and inclusion, ensuring that all team members feel valued and empowered. As part of our team, you will have the opportunity to make a significant impact in the health and fitness space, working on projects that reach millions of users worldwide. We encourage you to apply even if your experience doesn't match every requirement, as we believe in the potential of diverse backgrounds and perspectives.