Head of Organic Channels (SEO/ASO)

Who you are

You have extensive experience in leading organic growth strategies, particularly in SEO and ASO, with a proven track record of driving significant traffic and conversions. Your background includes working in eCommerce environments, where you've successfully implemented data-driven strategies that enhance visibility and user engagement.

You thrive in collaborative settings, building meaningful relationships with cross-functional teams to achieve shared goals. Your leadership style is inclusive, empowering your team to innovate and contribute their unique perspectives to the growth strategy.

You are passionate about fashion and technology, understanding how to leverage trends and consumer behavior to optimize organic channels. Your analytical mindset allows you to interpret data effectively, guiding your decisions and strategies.

You possess strong communication skills, enabling you to articulate your vision and strategies clearly to stakeholders at all levels. You are comfortable presenting ideas and results to senior leadership, ensuring alignment and support for your initiatives.

Desirable

Experience with AI-driven search strategies is a plus, as is familiarity with the luxury fashion market. You are always eager to learn and adapt to new tools and technologies that can enhance your team's performance.

What you'll do

In this role, you will lead the development and execution of Farfetch's organic channels strategy, focusing on SEO and ASO. You will work closely with the VP of Growth Marketing to align your initiatives with broader marketing goals, ensuring a cohesive approach to user acquisition and retention.

You will oversee a team of specialists, providing guidance and support as they implement innovative SEO and ASO tactics. Your role will involve analyzing performance metrics, identifying opportunities for improvement, and adjusting strategies accordingly to maximize impact.

You will collaborate with content creators, developers, and designers to ensure that all organic channels are optimized for performance. This includes overseeing the creation of high-quality content that resonates with your target audience and enhances brand visibility.

You will stay abreast of industry trends and algorithm changes, adapting your strategies to maintain a competitive edge in organic search. Your insights will help shape the overall marketing strategy, contributing to Farfetch's mission of connecting creators, curators, and consumers in the luxury fashion space.

What we offer

Farfetch provides a vibrant and inclusive work environment where creativity and innovation are celebrated. You will have access to resources and support to help you succeed in your role, including opportunities for professional development and growth.

Our London office is located in Old Street, a hub for technology and creativity, providing a dynamic backdrop for your work. We offer a collaborative workspace designed to foster teamwork and idea-sharing, along with amenities that promote well-being and work-life balance.

Join us at Farfetch, where you can make a significant impact on the luxury fashion industry while working with a diverse and talented team. We encourage you to apply even if your experience doesn't match every requirement — your unique perspective could be just what we need.