Consumer Lifecycle Marketing Manager

Who you are

You have over 7 years of experience working for a technology company, with at least 4 years specifically in a consumer lifecycle marketing role. Your expertise in marketing automation tools, particularly Braze, allows you to create effective campaigns that resonate with users. You are skilled in A/B testing and experimentation, enabling you to optimize marketing strategies based on data-driven insights. Your understanding of user research methodologies helps inform your marketing initiatives, ensuring they are aligned with consumer needs and behaviors.

What you'll do

As the first Consumer Lifecycle Marketing Manager at Stripe, you will take ownership of the entire consumer journey for Link, Stripe's consumer payments product. Your primary responsibility will be to develop and execute lifecycle campaigns across various channels, including email, in-app notifications, push notifications, and SMS. You will analyze consumer behavior to identify opportunities for increasing product usage and reducing churn, leveraging insights to refine your marketing strategies. Collaboration will be key in this role, as you will work closely with Product, Brand, Growth Marketing, Marketing Operations, Data Science, and User Research teams to ensure a cohesive approach to consumer engagement.

You will oversee the optimization of Stripe's consumer engagement platform, personalizing communication and interactions with users to enhance their experience. Your role will also involve scaling marketing efforts globally, ensuring that campaigns are effective across different markets. You will be responsible for writing compelling content that educates consumers about Link and encourages repeat usage. By analyzing campaign performance and consumer feedback, you will continuously iterate on your strategies to drive engagement and retention.

What we offer

At Stripe, you will have the opportunity to work in a dynamic environment where your contributions directly impact the growth of our consumer payments product. We value collaboration and innovation, providing you with the resources and support needed to succeed in your role. You will be part of a team that is dedicated to increasing the GDP of the internet, making a meaningful difference in the global economy. We encourage you to apply even if your experience doesn't match every requirement, as we believe diverse perspectives lead to better outcomes.