Performance marketing that drives measurable results
Directive, headquartered in Irvine, California, is a leading performance marketing agency specializing in SEO, PPC, and content marketing. With a focus on driving measurable results, Directive serves over 500 clients, including notable brands like 1-800-Contacts and ADP. The company has raised $10M ...
Directive offers competitive salaries, equity options, unlimited PTO, and a flexible remote work policy. Employees also benefit from a learning budget...
Directive fosters a results-driven culture that emphasizes transparency and collaboration. The company values data-driven decision-making and encourag...
Directive Consulting • Remote - United States
Directive Consulting is hiring a Paid Media Lead to oversee and manage Paid Media accounts for enterprise SaaS businesses. You'll work with Google Ads, Google Analytics, and SEO strategies to drive client success. This position requires strong analytical skills and experience in digital marketing.
You have 5+ years of experience in performance marketing, specifically in managing Paid Media accounts for SaaS and tech companies. Your expertise lies in developing and executing high-performing Paid strategies that align with client goals, particularly focusing on SQLs and customer generation. You are analytical and data-driven, with a knack for storytelling through metrics, and you thrive in a collaborative environment where communication with clients and internal teams is key. You are passionate about digital marketing and have a strong understanding of various channels including SEO, content marketing, and conversion rate optimization (CRO).
Experience with B2B tech and SaaS marketing is a plus, as is familiarity with various digital marketing tools and platforms. You are comfortable working in a fast-paced environment and are eager to innovate and improve marketing strategies.
In this role, you will oversee a collection of Paid Media accounts, ensuring that client deliverables are met with high quality and efficiency. You will serve as the primary point of contact for client communications, providing updates and insights on campaign performance. Your responsibilities will include creating and managing custom client strategies, analyzing data to optimize campaigns, and collaborating with vendors and operational partners to enhance service delivery. You will also be responsible for driving improvements in client relationships and ensuring alignment on tasks and objectives.
Directive Consulting values a people-first culture and is committed to fostering diversity and inclusion within the digital marketing landscape. As a remote position, you will have the flexibility to work from anywhere in the United States while being part of a dynamic team that prioritizes professional growth and development. We offer competitive compensation and opportunities for career advancement as we continue to grow and innovate in the performance marketing space.
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